How are you staying creative in PR?
Hello! It's still January! Contrary to the physics of time, January has in fact already been 100 days long!
We have something to brighten your Monday, though – the PRmoment LinkedIn Newsletter. We know you've been waiting with baited breath, so let's get stuck in...
PR professionals predict top 10 trends shaping social media in 2024
As the new year unfolds, planning for 2024 is at the top of most of our to-do lists. To explore what 2024 will have in store for social media, the PRCA's Digital Group gathered 10 leading professionals from across the industry to forecast the trends that are expected to shape the landscape in the coming year.
What made the top 10? Well...
1. Embracing dark social
2. The resurgence of sound
3. Reactive content and community management
4. Influencer value-exchanges
5. The power of attention
6. Gen Alpha takes centre stage
7. Internal advocates for external trust
8. TikTok's creative evolution
9. Longform content renaissance
10. AI reshaping SEO practices
Thanks to Candace Kuss , Kate Matlock , Olivia Blairman , Yla O'Riordan , Richard Langrish , Rachel M. , Rebecca Marchant , Amy Williams , Theresa Santos and Imogen Wallis for their thoughts. Read their forecasts in full here: www.prmoment.com/pr-professionals-predict-top-10-trends-shaping-social-media-in-2024
One week until the PRmoment Awards entry deadline
This is fairly self-explanatory. It's time to get your entries in for the PRmoment Awards, as entries close this Friday. With 40 categories to choose from, there's a category to suit every excellent campaign you've had in the last 12 months.
To see our categories and get your entries in, head to www.prmomentawards.com
Good and Bad PR: Boohoo and snooker don’t look too hot, but CMA, Apple and Meltwater are on fire
Andy Barr is back with another excellent Good and Bad PR column. Last week's PR was a busy one, so it's no mean feat to find the best and worst!
Making Andy's good list this week was 苹果 , Competition and Markets Authority and our friends, Meltwater . In the bad books were Boohoo and the world of snooker, due to some bad sportsmanship!
See Andy's reasoning behind his "chosen ones" here: www.prmoment.com/boohoo-and-snooker-dont-look-too-hot-but-cma-apple-and-meltwater-are-on-fire
10 tips for coming up with creative ideas in PR
Have you started the year with a bit of writer's block? There's nothing worse than not being able to unleash your creativity! Daney Parker asked industry professionals what advice they could give.
Here are their 10 tips...
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1. Consider what really matters to your audience
2. Cultivate a diverse range of interests
3. Look beyond PR
4. Find a killer insight
5. Build a robust creative process
6. Evoke an emotion
7. Be inquisitive
8. Step away
9. Put a new twist on an old idea
10. Be brave
Thanks to Lewis Coe , Dominic Radcliffe , Rachel Taylor , Stacey Hampton, Amy Stone and Zoe Wilkins for their insight. Read their tips in full here: www.prmoment.com/ten-tips-for-coming-up-with-creative-ideas-in-pr
Your January PR crisis round-up: Fujitsu, Boohoo and Boeing
What a crisis-ridden start to the year. Fujitsu is (finally) facing its day of reckoning over the Post Office scandal; Boohoo is in hot water for mislabelling and misleading consumers; and Boeing’s safety record is under scrutiny.
Kate Hartley Hartley is co-founder of Polpeo and shared her thoughts on how these companies could have done better with their crisis comms in their time of...well, crisis!
Too many pitches are ‘beauty parades’ claim agency leaders
A third of PR and comms agency leaders say there has been a rise in clients favouring beauty parades at the pitch stage, according to the latest PR and Comms Tracker that pulses agency CEOs, MDs and board directors for their views.
Given how much time and effort goes into pulling a proposal together, not to mention the creative process, this will be a cause of significant frustration for many agencies out there. And, besides the draw towards the beauty parade, the stress doesn’t end there.
In 2023, did you see more clients behaving poorly during the pitching process?
Read Imogen Osborne 's article in full here: www.prmoment.com/too-many-pitches-are-beauty-parades-claim-agency-leaders
PRmoment launches PR Leaders Skills Audit
We’ve recently launched our PR Leaders Skills Audit to see how leaders in the industry would rate their own skillset. The research is about trying to understand what modern leadership in PR looks like both from a skills, leadership and activation perspective.
If you'd like to help us to help the industry, you can fill in our survey here: sv.censuswide.com/survey/cw02
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