How You Should Be Using Video to Make More Profit
Paul Higgins
Unlocking $50K+ Deals for SaaS Consulting Partners | 3-System Framework | Global Mentor Living Downunder
In this edition, dive into the transformative potential of video with Grant S. , co-founder of Tella, as we explore innovative strategies to enhance client engagement and seal more deals through compelling video content. Plus, gain exclusive access to a treasure trove of tech consulting wisdom accumulated over 28 years, now available for free to Tech Collective members.
On the Podcast
Imagine this: You jump on a sales call, and the person doesn't know you, doesn't know what will happen, and wastes your time, not getting the deal done.
In this episode, we dive into the game-changing impact of video on your business. Grant Shaddick, co-founder of Tella, reveals how they are revolutionizing how small businesses, startups, and freelancers use video to connect with clients, streamline their sales process, and enhance their online presence.
Added Value
If you like the weekly tips here, you will love this.
When I first used Evernote back in the day, they called it your external brain.
A place where all your knowledge was stored and searched.
I have now evolved this to Airtable, where I keep all my knowledge from 28 years of work, with the last 10 dedicated to tech consulting.
It has 1,000+ data points waiting to answer your questions and give you resources to unlock your potential.
For a short period, it is entirely free to access if you are a member of the Tech Collective.
My role is to do the heavy lifting for you; your job is to tap into it.
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A few words from me...
Your relationship with your SaaS vendor, such as Salesforce, Netsuite, HubSpot, Zoho, Monday, etc., can be like walking a tightrope.
On the one hand, you want to sell licenses to make revenue and tap into their leads.
On the other hand, you make your money from selling services.
It reminds me of when I worked at Coca-Cola.
Coca-Cola made money by selling its secret ingredient to bottlers.
Then, bottlers made money by converting the ingredients into products to sell through clients to consumers.
As a bottler, you were walking the tightrope of wanting to tap into the marketing from the Coca-Cola company that brought you revenue and pricing the product, so you made money.
Said another way
Coca-Cola's objectives = More the liters sold the better.
Bottler objectives = Make money out of selling it.
Google and HubSpot have recently changed their commission structures to reduce revenue for partners (YOU).
I predict other platforms will do the same.
Doing everything your SaaS partner wants may not be the best strategy for your business.
So you have to walk the tightrope.
I would like to hear your experience.
DM me, and let's talk it out.