How are you planning to increase your Google ratings?

How are you planning to increase your Google ratings?

Your Google rating is more than just a number; it's a reflection of your local reputation and credibility in the eyes of potential customers. A higher rating means more visibility, trust, and ultimately, more business.

Here are three actionable tips to help you increase your Google ratings:

Your Google Business Profile

Your Google Business Profile is often the first impression customers have of your franchise. Make sure it's a stellar one! Update your profile with accurate information, including your business hours, contact details, and website URL. Add high-quality photos that showcase your products, services, and ambiance. Encourage satisfied customers to leave positive reviews on your Google Business Profile Page to improve your rating organically (imLabs has a tool to help you here).

Why this matters to, you, the franchisee:

• A well-optimized Google Business Profile increases your visibility in local search results, driving more foot traffic to your franchise location.
• Positive reviews on your Google Business Profile page build trust and credibility with potential and current customers, making them more likely to choose your franchise over competitors. And we know you have lots of competitors.

With imLabs' support, active Dairy Queen customers have seen impressive results, like increasing their Google rating from 3.5 to 3.6 in less than three months.

Encourage Customer Reviews

Happy customers are your best advocates. Encourage them to share their positive experiences by leaving reviews on your Google Business Profile page. Make it easy for them by providing clear instructions on how to leave a review, whether it's through email campaigns, in-store signage, or personalized follow-up messages. Or use the imLabs tool that helps you get your customers there quickly. Respond promptly and graciously to all reviews, showing your appreciation for their feedback and addressing any concerns promptly.

Why this matters to you, the franchisee::

• Positive reviews not only improve your Google rating but also serve as powerful social proof, influencing potential customers' purchasing decisions.
• Actively engaging with customer reviews demonstrates your commitment to customer satisfaction and fosters a strong sense of community around your franchise.
• With imLabs' assistance, franchise locations have witnessed remarkable improvements, such as increasing their Google rating from 4.3 to 4.4 for a Pet Supplies Plus franchise!

Provide Exceptional Customer Experiences

Delivering exceptional customer experiences is key to earning rave reviews and repeat business. Train your staff to prioritize customer satisfaction at every touchpoint, from greeting customers with a smile to resolving issues promptly and courteously. Go above and beyond to exceed customer expectations, whether it's offering personalized recommendations, honoring special requests, or providing loyalty rewards. Happy customers are more likely to leave glowing reviews and recommend your franchise to others in your community.

Why this matters to you, the franchisee:

• Exceptional customer experiences create loyal advocates who are eager to sing your praises online, bolstering your Google rating and attracting new customers.
• Investing in customer satisfaction pays off in the long run, leading to higher retention rates, increased customer lifetime value, and a stronger bottom line.
• Thanks to imLabs' tailored strategies, franchise locations have seen significant improvements, such as increasing their Google rating from 4.0 to 4.1 for a Papa John's location!

Remember, your Google rating isn't just a number—it's a reflection of the outstanding service and value you provide to your customers. By optimizing your Google My Business profile, encouraging customer reviews, and delivering exceptional experiences, and better your franchise's online reputation and drive more business through your doors.

At imLabs, we're committed to helping franchisees like you and can help you create a local strategy with personalized support.

Learn more here:https://imlabsfranchisemarketing.com/