How Will You Measure Your Life, British Vogue Reframing Fashion, America's Best Brands for Social Impact 2023, and More!

Dear friends,

The first week of May sees a great number of announcements and inspiring work from the world of brands, entrepreneurs, innovators, and impact leaders all over the world.

British Vogue decided to reframe fashion and for its May cover launched inspiring five portraits featuring disabled activists, models, and creatives. Corona's new citizen science project and innovative approach to crowdsourcing data demonstrate the potential for brands to engage customers in meaningful initiatives beyond traditional marketing campaigns.

The Audacious Project announced more than $1B committed to its newest cohort of projects, including those focused on climate change, migrant rights, and criminal justice reform and Forbes revealed the Best Brands for Social Impact 2023 list.

And finally, one of the stories we would like to highlight is an inspiring read by Harvard Business School’s Clayton V. Christensen on Purpose, happiness, and one’s life.

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Be kind, be good, and look after each other,

Afdhel and Bobby

TOP STORIES THIS WEEK

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How Will You Measure Your Life??Don’t reserve your best business thinking for your career. Harvard Business School’s Clayton M. Christensen teaches aspiring MBAs how to apply management and innovation theories to build stronger companies. But he also believes that these models can help people lead better lives.?A must-read article on Purpose, happiness, and your life.

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Reframing Fashion:?British Vogue has revealed five portraits featuring disabled activists, models, and creatives?for a series of May 2023 covers , a move the magazine hopes will further important conversations around disability in the media and society. The "Reframing Fashion: Dynamic, Daring & Disabled" issue stars activist Sinéad Burke, actor Selma Blair, sign language performer Justina Miles and the models Aaron Rose Philip and Ellie Goldstein.

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Campaigns We Love:?Mexican beer brand Corona has launched an innovative citizen science project called?Guarda Costas , inviting customers to help track the health of Mexico's beaches. By submitting photos of Corona bottles on beaches with the sea in the background, anyone can provide valuable data to researchers studying the negative impacts of climate change and other factors on coastal areas.?

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New Black Doula Directory in the US:?Baby Dove has partnered with Sista Midwife Productions, a birth advocacy, training, and consulting agency, to launch?new Black Doula Directory . The directory is a national resource offering expectant moms and birthing individuals access to Black doulas nationwide along with doula members from around the world, including Canada, Australia, England, and Germany.

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New Low-Cal, High-Fiber, and More Sustainable Flour:?The Supplant Company has introduced a?new flour substitute. It comes from the stalk of the wheat plant, which is usually wasted but provides health and sustainability benefits. As with the sugar substitute, the company has teamed up with Chef Thomas Keller to experiment with the product and showcase potential applications. Discover more about his fine-dining experiments .?

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More than $1B catalyzed for 2023 Audacious Projects:?The Audacious Project, a collaborative funding initiative housed at TED, announced that more than one billion dollars have been committed to its newest cohort of projects. This is a significant funding milestone in the initiative’s five-year history and comes at a critical time on key issues such as climate change, migrant rights, and criminal justice reform.?Check out the 2023 Audacious Project grantees. ?

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Forbes Announces Best Brands for Social Impact 2023:?Extensive research captures which brands are most admired by consumers for engaging with the environment, social issues, and their communities. Produced in partnership with the data analytics company HundredX, the list is powered by an online survey in which more than 100,000 consumers were asked to rate brands and products in more than a dozen subjects. Close to 4 million ratings were received across more than 2,000 unique brands.?Is your brand on the list?? ?

“Don’t fight back, fight forward.”

—?From ‘Ted Lasso’?

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