How Are You Marketing Your Business & Getting Ready for 2024?

What are you currently doing as your marketing activities to grow your business? (Ideally, you will have just two or three focused marketing actions, as you don't want to be doing hundreds of different activities)…

For me, Workshops/Events are going to be my ‘thing’ for 2024. I will be doing lots more intimate workshops, some of them live others online.

Workshops are going to be my core marketing strategy for next year…

Why?

It is simple - I like working with people, I like speaking to people, I like being around people.

What are the marketing activities that you are looking at doing for next year?

I want you to really think about starting to get into the planning phase for 2024.

It may feel like it's a bit early, but I want you to start to consider:

• What you can reflect on from this year so far to make 2024 YOUR year…
• What are you celebrating from this year?
• What were your challenges this year?
• What do you need to do more of and what do you need to stop doing?
• Who do you need to become (how will you think differently, show up for next level success & what will you do differently)?

I hear a lot of people say they are struggling to get clients at the moment.

• What Income Producing Activities will you do differently (or do more of!) in 2024 to change this?
• Do a client audit and look at your "best clients" - why are they such a great client, how did they find out about you, what service do they buy? How can you "get" more of them?

I want you to think about your overall growth and strategy around your business…to do this, I like to follow the analogy of SCALE.

This is part of my new program which I will be launching next year. It is around helping you to grow your business…

I realised a lot of business owners are not putting the foundations in place to enable it to scale over a period of time.

By being indecisive and picking and choosing the things they want to do. They're not putting structures in place that help them move forward.

I want you to think about breaking it down like this...

S is for Sales

How are you honing in your sales system, your numbers and your focus to actually get the results that you truly desire?

Lots of people shy away from numbers and I want you to embrace them, because numbers and statistics help you get better results.

For example, if you have a simple funnel that runs and brings in leads and then it goes to a video and that video goes to calls booked. What percentage are you converting?

And if you don't know the percentages how can you improve on your process?

Start to dive deeper into the figures. We are going to hone in more this year around sales and numbers!

C is for Clarity

If you don't have total clarity around your marketplace, your ideal client, and your own marketing messages, you will go out with a confused offer.

The key for me is that I recently helped a client who thought that she had completely blown an offer. I advised her to call the people that really had been pushing to work with her.

She wanted to create something for her she wasn't they weren't quite sure what she was going to offer.

As she got on these various polls with these people with a potential clients and didn't make any sales at all.

She just basically got lots of information but got a quite confused and actually got into a bit of overwhelm and thought she blown the calls.

She came to me for a strategy session we did a strategy session we got very clear on who she wanted to serve, why she wanted to serve them, how she was going to serve them and what the actual offer was, and as soon as she had that clarity, I then talked to her about how to go back and make those calls and and make them feel really valued really important when she approached them on the phone and she did and she closed just under ï¿¡15,000 in less than two weeks. So you know, clarity breeds success. And if you're confused or you have any confusion around what you're offering, what you're selling or who you're selling to. You'll struggle to make sales especially in this marketplace. Everything is tightening up. So you need to really tighten up on your message.

A is for Automation

Have you got some systems in place that help you grow your business?

Now that could be as simple as a lead magnet that brings in new people onto your list. Doesn't have to be confusing.

It doesn't have to be a 20-page funnel, doesn't have to have up-sells or down-sells or cross-sells you know everything that needs to be but it's good to have at least some basic things.

There are some things that bring people onto your list are very, very important.

Do you have some systems and funnels that actually work for you?

That could also be a direct message funnel? It could be an outreach funnel, but it's more about the process.

Do you have some sort of process that reaches people while you're not potentially there?

L is for Leverage

·????? How can you grow your team?

·????? Are you building out your networks?

·????? Are you developing partnerships/collaborations?

·????? What's the leverage you have currently in your business to scale?

·????? Who do you need in your business to support your growth?

E is for Exposure

Exposure is about growing your visibility, creating collaborations and building affiliate partners.

It could be potentially media exposure, how are you gaining more exposure for your business, your brand and your proposition so that you're attracting in the right quality clients. And again, this is not about having mass numbers. This is not about having a huge audience. It's about having a very specific and very targeted audience. And I can guarantee over the next 12 months that is going to create more success in your business than anything else

There are a lot of people pulling back on spending money on courses, programmes, all that sort of thing. A lot of people have been burnt over the last couple of years. Where they've invested money and not got returns. They are going to be looking for specialists over the next year for sure. So it's going to be really important that you know what your speciality is. Understand how you can really serve someone and what results (transformation) you can help them attain.

Hopefully that's helped you start to think about your 2024 Strategy Planning.

However if you want a structure for your planning, gain clarity and create your marketing strategy for 2024. Join me on a simple 2 hour workshop on the 30th November where I'll help you create your growth plan.

When I helped triple a real estate business and we took it from one branch to three branches. We had to plan for this growth, put the staff & systems in place but more importantly, we had to know what worked for us and what didn't work. And that's so crucial in your business and your business alone.

There is no cookie-cutter approach. Every strategy out there works.

And by the way, if a strategy is not working. It's either not working for you because it's not the right strategy for you. Or it's a mindset issue and we've got a block that's holding you back potentially.

Let's use this period of time to reflect on what you've done over the last 12 months - what's worked, what hasn't worked. What do you need to do more of? What are you avoiding that you know you need to do or outsource? What's the thing that's holding you back?

Join us to Gain Clarity, Build Your Growth Plan & Create a Marketing Strategy on the LIVE workshop - https://bit.ly/2024-EMPIRE

I'd also love to hear what's one big Goal you have for 2024?