How You Handle Critique Says Everything

Welcome back to the latest edition of the Beyond Billables newsletter! We’ve been working at full throttle, and we're thrilled to bring you up to speed.

Our podcast has been buzzing with new voices as we've recorded a string of exciting guest episodes. We can't wait to share these conversations with you, packed with insights and stories that are sure to ignite your curiosity and passion for business and marketing.

As we approach the year's end, we're busy putting the finishing touches on various projects. It's the perfect time to reflect on our achievements and plan for the future. We're envisioning the kind of projects that will shape our next year, brimming with innovation and ambition. And that's not all. We've also set our sights on fresh horizons for our social media and video content.?

So, without further ado, let's dive into this edition of the newsletter.

Wolff Olins’ Own Rebrand Nods at Consumer Johnson & Johnson Critique?

Wolff Olins (renowned global branding agency) made headlines with their audacious rebrand of Johnson & Johnson in the recent past – in fact, we even spoke about it here in the BB Newsletter. While their intentions were noble, aiming to modernise the iconic brand, the redesign received mixed reviews. Critics were divided on the new look and its ability to uphold the company's long standing reputation.

However, in the true spirit of resilience and creative innovation, Wolff Olins didn't shy away from criticism. Instead, they took the feedback on board and decided to embrace a more playful and imaginative approach for their own agency's rebrand.

The result? An exciting transformation that showcases the power of adaptation and reinvention. They've chosen to pivot towards a fun and creative route, which is not only interesting but also commendable.

In their own rebrand, Wolff Olins has chosen to express their identity through a vibrant and dynamic visual language. They've embraced vivid colours, whimsical typography, and imaginative imagery, effectively stepping away from the conventional and stepping into the realm of creative boldness.

By adopting a more playful and lighthearted approach, Wolff Olins has effectively conveyed a message of innovation, adaptability, and the willingness to evolve. They've turned the critical eye on their own work and evolved, demonstrating their capacity to learn from feedback and take risks.

It's not only refreshing to see a respected and big-name agency like Wolff Olins take on feedback so humbly, it also sets an inspiring example for the branding and design industry. It's a testament to the fact that even the best in the business can iterate and evolve, reminding us all that there's always room for creativity and growth.

As we delve deeper into their rebrand, we witness how Wolff Olins' commitment to creativity and pushing boundaries shines through in their own identity. This playful and daring approach stands as a testament to the agency's ability to adapt and reinvent itself while maintaining its core values and principles.

We’d love to know your thoughts.?

Recent Podcast Guest: Dominic Woolrych - Co-founder of LawPath

Recently, Mike spoke with Dominic Woolrych, Co-founder of Lawpath — Australia's number one online legal platform that has helped over 400,000 small businesses across Australia and the US.

During the episode, we discussed Lawpath and Dom’s journey, how they have scaled the business and some of the big questions business owners have to grapple with. Dom shared openly about the challenges of being a non-technical founder, how he has developed as a leader and how he manages it all.

Listen to the episode here, or wherever you listen to your podcasts.

Our Refresh is Now Live, and We’re Pretty Stoked

We're still us, we've just had a freshen up.?

Our new brand identity and website launched last fortnight – and man, does it feel good to finally have it out there in the world.

While we're still us, the last year saw our business elevate and expand in new ways; while niching down in others. As a result, we started to feel as though we could better represent ourselves and the growth we were seeing.

Fast forward to now? We've built a brand we're proud of. We've kept the parts that make us US, and we've elevated the rest.

After all, it's what we do. ??

Quote of the Week:

“We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You.”?

• Tom Peters, American writer on business management practices – best known for In Search of Excellence

We’ll be back next fortnight!