This is how you get started with your content for TikTok and Instagram

Marketers are always looking for new opportunities to reach their target audience.

Using social media for B2B is a no-brainer.?But how do you use social media channels as effectively as possible??

There are several roads that lead to Jaffna.?How do you choose the best route?

You don't often think of TikTok and Instagram Reels, but it is very interesting.?Especially for the B2B target group.?This approach provides you with unexpected opportunities.?Are you reading along?

This is the content you can create:

Own content

With your own content you are unique, but that does not mean that it is effective.?Know well what type of content you create.

Determine your target audience.?Establish the platform and set clear objectives.?Then you can brainstorm about the kind of content you want to create.

Not sure what type of 'own content' there is??Read on and we'll explain it to you!

1. Current news

For example, choose 'news' type of content, in which you share news that is directly related to the company.

In this case, you mainly focus on the news that is going on within the company.?New products in the range??Show that!?

Is there a new colleague working for you??Introduce him or her through your latest video!

2. Explainer content

Do you have products or services that require explanation??Or do you want to share an interesting fact??

Then this is the perfect time to set up an 'explainer' video.?In the video you take the user through complicated topics.

This helps the user and ensures that your customer is more quickly satisfied with the product.?The customer does not have to search for additional information.

The customer and user-friendliness is therefore a lot higher.

3. Tutorial content

Another way to develop your own content is based on a tutorial.

Where you?explain more in an explainer video, you go into how to do something in a tutorial.

Make it clear at a glance what your tutorial is about, in order to grab the attention of the target group.

To advertise

To advertise.?Every marketer is familiar with this.

This is slightly different via TikTok or Instagram.?There are different types of video ads available.?With other methods to reach your target group.

1. In-Feed video ads

With TikTok's 'In-Feed' videos, your video ads are shown on the timeline.?This timeline is called the 'For You' page.?

There are several options via Instagram.?The video advertisements (in the form of Reels) are shown between the 'stories', in the personal feed or in the 'Explore' page.

You can like, share and in some cases you can save ads.?Just like in normal videos.

The big difference between these ads and regular content is that you add a click-through button to ads that redirects you to your website.

2. Brand Takeovers

If you use a brand takeover on TikTok, you immediately attract attention.

Your ad will appear immediately when a user opens the app.?

The content you show is short and sweet.?Think of a gif or a video of three to five seconds.?

The content contains a link that refers to your website.?

A brand takeover is exclusive per industry.?Only one brand can take over a certain category for 24 hours.

During those 24 hours you have exclusive advertising opportunities and there is no competition from other brands in that respect.?

3. User-generated content

If your product or service is better known, there is a good chance that someone within your target group will use it.?And content may have been created about it.?

TikTok has created an ideal feature for this.?Advertisers can use created content as advertisements.

Your users do the talking for you.?Ideal of course.?This has the effect of word-of-mouth advertising.?And is often seen as the most credible.

4. Influencer marketing

Collaborate with influencers.?An influencer creates content about your product and pays you for promoting your product or service.

You first discuss the objective with the influencers.?What should be reflected in the content??Including the required information about the product.

When an influencer is already known among your target group, it is expensive to work with them.?So how do you choose the right person??

To do this, research your competitors' influencers, conduct keyword research and find out whether this influencer is also interesting for you.

How do you get started?

With TikTok and Instagram you reach more customers than you might think.?There are more B2B users on these platforms than you think.?Would you like to test whether that is really the case??For example, start a re-targeting campaign to see if your customers are there.?

Do you want to learn more about how to better use social media for B2B?

The social media landscape is one that is constantly changing with every new tool, trend, and algorithm. You can navigate it all with ease when you team up with me.

Start building your personalized?social media advertising campaign?with me by?contacting me.