How You Can Use TARGET Marketing To Sell Your House For Absolute Top Dollar

If you and your family are looking to move to another home, you know first-hand how stressful it can be to try to sell your current house. It’s always either a lack of interested buyers or worse, lots of calls from real estate agents and unqualified home buyers wasting your time. If you understand target marketing approach, it’s very possible to sell your luxury home for absolute TOP dollar in less than 7 weeks to a highly motivated and highly qualified home buyer.

Unfortunately, most real estate agents have no idea what target marketing is or how to utilize it to sell homes for top dollar. This brief report will help you to learn how to take action immediately so you can sell your home and move on to your family’s next dream place.

The first step to sell your house for TOP dollar is to objectively decide WHO is going to be interested in buying the home. With a little bit of thought, you can easily create an “ideal prospect” that most likely will be interested in paying your full asking price based on their housing needs.

As an example: A married couple between 35 and 50 years of age that has at least two children currently enrolled in this school district. They already own a smaller home in this area, valued between $X and $X and they’d be looking to move up to this home. They’ve lived in their home for at least 5 years, they have a credit score of 680 or higher and they have an annual household income of $250,000 or more.

Is that how your home has been marketed before?

Simply running a few ads with a hope that a buyer comes to you rarely works and it’s the reason so many people never sell their home. To hope that the right buyer “stumbles” across your ad on some website is a lot like playing the lottery, just hoping you’ll get lucky.

Unfortunately, many agents still hold open houses to try to sell the home even though this approach is becoming obsolete. Of course, before the internet and more advanced methods were available, the only way buyers could locate a home was to drive around on Sunday. Some agents waste their weekend hoping that a buyer literally just happens to drive by while the homeowners have to leave the house for multiple hours. Many have said it’s more likely to attract criminals than it is to attract buyers.

So Here’s How To Attract The BEST Buyers

The most opportune prospects that are willing to pay the highest price for your home are generally off-market buyers, rather than on-market buyers. An on-market buyer is looking for the best deal. Their agent is taking them house to house and they are comparing everything in the immediate and surrounding areas to see where they can get the most home for their money. The only logical outcome with this scenario is a downward pressure on your sales price. Instead, your home needs to be positioned in a category of one.

This Is Why A Target Marketing Approach Sells Your Home Faster AND for More Money

A better option is to market specifically to the most opportune buyer based on their income, their family size, their hobbies and interests and even their language or career. Most simply run a few ads online and in the paper and hope that a buyer finds them. You need to go directly to the buyer.

Determine the best features of your area, school district, specific features inside or outside the home and other categories to find the prospects that would have a favorable response to such a home. They ONLY look at your home, that matches exactly what fits their family’s needs so they write you an offer and make the move. The effectiveness of this type of marketing has been proven virtually thousands of times all over the United States selling homes faster and for more money. This more detail-oriented approach proves to be the most profitable technique. There’s nothing worse than letting your home get stale on the market, which essentially stigmatizes the home. People start to wonder why your house is still on the market and what might be wrong with it.

This can easily be fixed by EFFECTIVE marketing that reaches out to the highest quality prospects who demonstrate some type of hobbies, interests, status or qualifications that show they would be interested in a home like yours. You can create a marketing campaign to launch to these people on your own or with the help of a target marketing professional.

A trained Target Luxury Marketing Specialist will expose your home to right buyers using a targeted approach. They have the training and ability to invest their own money into the marketing and exposure of your home. They know how to create the campaign to find the highly qualified buyer that will pay a premium for your home. Target marketing specialists don’t come cheap because they invest thousands of dollars of their own money in the marketing of our home, but they certainly beat the alternative of selling for a lower price, taking too long or worse, giving up on your original goal and not selling at all. If you can get top dollar and sell quickly, this is the route you want to take. Overall, as long as you NET more money from the sale of your home, I’m sure you’ll agree a Target Luxury Marketing Specialist is the most desirable way to sell your home.

If you have any questions, shoot them to me [email protected] or (310) 467-2277.