How you can use remarketing to maximise customer retention

Remarketing is one of the best things you can do for customer retention, as it allows your business to stay top-of-mind and encourage customers to return for repeat purchases. Join us as we explore how you can use remarketing to reduce churn and increase customer retention.

Why does remarketing help boost customer retention?

Remarketing allows you to target customers who have previously shown interest in your brand, boosting the chances of them converting. Remarketing also helps keep your brand at the top of your customers’ minds, increasing brand recall. A powerful strategy to boost your ROI, remarketing increases the lifetime value of existing customers and reduces the costs of acquiring new customers.

How can I maximise customer retention with remarketing?

Provide seasonal offers

If you notice that there’s a significant increase in your traffic during holiday periods, try implementing your remarketing strategies during this time. Create a remarketing list of users who visited your website during holiday periods and use this to put together ads tailored to their preferences. Best of all, you can also use this list to send targeted reminders to your custom audience.

Cross-sell related products

If you think back to the last time you purchased from a major retailer, you might recall seeing ad after ad for related products. This is because websites in the Google Display Network use display advertising to promote products related to the ones you’ve browsed or purchased. Those are the basics of cross-selling! You can also implement cross-selling with Google Adwords.

Offer customised discounts

If you want to encourage repeat purchases, customised offers can help re-capture a customer’s attention. By offering discounts, you can entice customers who may have hesitated to make a purchase due to budgetary reasons.

Tailored discounts also help set your business apart from competitors, highlighting your dedication to your customers’ satisfaction. Also, satisfied customers are more likely to remain loyal to your brand and make more purchases in the future.

Using dynamic remarketing with personalised ads

Dynamic ads are personalised and based on the visitor’s activity on your site. Given that dynamic ads deliver a 2x higher click-through rate than traditional static ads, they’re a great way to promote best-selling, recommended, or previously viewed products.

Dynamic ads also deliver a 34% lower cost-per-action compared to a static ad, allowing you to get more from your ad spend.

Don’t forget to experiment with your remarketing strategy!

Your remarketing strategy won’t stay the same over time; it’ll require continuous experimentation and optimisation to match the changing needs and expectations of your customers. Keep testing new formats, messages, and platforms to see the effect on customer retention and stay up-to-date with industry best practices.

?

Ready to discover how to harness the power of remarketing to maximise customer retention? Get in contact with us at [email protected] to find out how we can help.