How you can use digital gift cards to boost your business

With the rise of online marketing and technology, digital gift cards are continually gaining popularity as a promotional tool for business. Many sales teams, marketers, and agencies use digital gift cards to build brand awareness and loyalty.?

Digital gift cards help to increase sales successfully while managing marketing campaign costs. Below are some ways in which you can use digital gift cards to boost your business.?

1. Increase sales revenues?

One of the most significant benefits of gift cards is that they act as sales magnets. They are mostly requested during the holiday season when the pressure to search for gifts for your loved ones is high. It is, therefore, clear that gift cards are a favourite for last-minute shoppers.?

They also generate additional ecommerce revenue since shoppers are likely to spend more than the gift card amount when redeeming it.?

2. Attract new customers

Another notable benefit of gift cards is that they act as lead magnets. They are beneficial in attracting more new customers. In some cases, the person receiving your gift card may be hearing about your business for the first time.?

Gift cards, therefore, allow new customers to get better insight into your brand. They are likely to return for more products or services if they enjoy the purchase. The new customers may also refer their loved ones or send them similar gift cards.?

Gift cards also bear your business name and logo, which get your brand noticed. Customers can send them worldwide, giving your eCommerce business a global reach.?

3. Improve customer retention

Gift cards can help your business earn customer loyalty. They help to keep customers satisfied and happy, which can make them stick to your brand in the long run.

A gift card can also help ease things up with a customer who had an unpleasant experience with your business and would like to process a refund or return. Offering the customer a gift card in such a situation can ease the tension and enable you to retain them.?

4. They are secure and convenient

Conventional physical gift cards are susceptible to loss or theft. Some people also use them for fraudulent activities. Digital gift cards help reduce such occurrences by offering more convenience and security.?

Your customers can send and receive digital gift cards of any amount without hassle. Moreover, they are easy to purchase and send out to loved ones as a last-minute token on special occasions. It is also easy and convenient to create digital gift cards as a business owner. All you need to do is determine their worth and allocate products or services accordingly.?

5. Mobility and instant digital delivery

Unlike plastic cards, digital can be delivered instantly online. This encourages multiple shoppers to purchase them. They also offer highly attractive prospects and leads because they can be delivered to mobile devices instantly. The users can also store them on their phones to use at any place and time.?

Digital gift cards also allow customers to make smartphone-based payments. They are a great way to engage customers with your brand since they offer instant benefits.?

6. Tracking campaigns and customer behaviour

Digital gift cards offer businesses enormous potential to build a comprehensive database. They can use these cards to track conversion rates, collect data on purchase behaviour, and gather accurate metrics.?

Marketers can also collect data on the senders and recipients of gift cards and use this information for future marketing campaigns and promotions. Since digital gift cards are easy to track, they can inform you of your future inventory. For instance, you can gather statistics on the purchases that customers are making most using the gift cards and stock up for the future.?

7. Variety of choices and personalisation

Many customers believe that it is essential to customise gift cards. Digital gift cards offer a cost-effective and straightforward way to use photos, designs, messages and rewards for personalisation. They allow a business to offer a vast catalogue of rewards to their customers or employees to redeem a catalogue of rewards.?

Businesses can also use these personalisation options to connect with clients and build loyalty. For instance, they can use suitable designs and messages to target specific demographics.?

8. Cost control

Digital gift card programs offer cheap deployment methods along with high scalability. They enable businesses to cut back on printing and delivery costs when rewarding their customers or employees. They can also allow you to undertake a highly targeted campaign within a shorter period.?

9. Building brand identity and values

Many start-up businesses offer digital gift cards as part of their pre-launch strategy to sensitise more people about their product, service or brand. Purchasing your gift cards for their loved ones is also a sign of your customer's satisfaction with your brand. They are confident that your products or services will satisfy their friends and family.?

10. They can help boost your brick and mortar store

If you have a brick-and-mortar store and a digital storefront for your business, digital gift cards can also help drive traffic to the physical location. For instance, you can use gift cards to inform your customers about sales in your brick and mortar store as well.?

How do digital gift cards work?

When your customer sends your gift card to their recipient, they can use it to shop on your website and redeem it by applying the gift code on the checkout page. They may also opt to add the amount to their store wallet.?

Once applied, the gift card discounts its value on the product amount.?

When is the best time to offer digital gift cards?

Digital gift cards allow customers to make sender/receiver connections. They act as a token of love. Therefore, they apply to any event or occasion. Business owners are advised to take advantage of digital gift cards to boost their business all year long.?

Digital gifts parts are rapidly growing to be an integral part of the eCommerce market. If you aren’t already utilising the gift card option, consider incorporating it into your marketing strategy to boost sales. Get in touch with the team at True Rewards today.