How You Can Sell Your Services for $3,000, $5000, $25000, Or More - Even If You Haven't Done it Before Or Don't Know What to Sell
Sean Luger
Earning influencers and experts more money with scalable high ticket offers. Millions earned for clients. 25k+ followers on Twitter.
Cha-ching.
You just checked your account - and there's an extra $4000 in there.
You just got paid to coach your next client for the next 2 months.
You earned almost your average American's monthly salary after just a 30 minute phone call.
And not just that - but with 4 coaching calls a month with an average hour each, plus text access to you, you're only spending 5-6 hours a month for 2 months. That's roughly $300/hour.
A text from one of my clients - coaching is easy and doesn't take a lot of time when done right.
And if you switch to group coaching instead, even that time will be significantly reduced per client.
How would it feel to have finally done that?
Maybe that's a lot of money to you, maybe it isn't.
Whether is it or not, that feeling of getting your first high ticket sale is eye opening, perhaps euphoric.
You know an entire world of opportunities just opened up for you.
The feeling of "damn, I can do this shit."
Does this sound like a pipe dream?
It doesn't need to be.
You may or may not know me yet, but I promise you this is the reality of both myself and my clients.
And the reality is this - none of us are truly special.
Sure we're skilled at what we do, and we've learned how to sell our skills to people online.
But what we do can be done by anyone with some determination.
I specialize in helping people make more money from their followings - and I've made clients millions doing it.
I see a client with a few thousand engaged followers with a valuable skill, and I KNOW we can get him sales worth $3000 MINIMUM.
After all, guys using my List Money Multiplier System are consistently closing deals of $3000 or more.
You say "It sounds good," but you may think to yourself...
"But there's no way I can do that bruh."
Or maybe "I've got some skills but I'd shit myself if I ever charged that much money."
So you ask yourself - how can YOU do it?
That's what we'll answer in this article.
This article is for you if:
What Skills You Can Sell?
Here's the cool thing - to make these kinds of sales, you can sell literally anything that you're good at and helps people solve a problem.
The more painful the problem, the better.
I call the problems I aim to solve $100,000 problems, because people will literally spend $100,000 (and often a LOT more) to solve these problems over their lifetimes.
What are examples of $100,000 problems?
Between the amount of money they pay, the opportunity cost, and the effects on their lives of not solving the problem...
People will often pay over $100,000 to solve these problems throughout their lifetime.
These are the problems we want to solve.
Now, you may have heard of the "Big 3" Niches.
If you haven't, they are health, wealth, and relationships.
If your skillset falls somewhere under these niches, you can solve $100,000 problems.
For example:
All of these are $100,000 problems, and people will gladly pay a piece of that for you to help them solve them.
I'll mention there are people that sell "how to play the guitar" type of coaching programs and specifically target high end buyers and make an amazing living, but that isn't something we're going to talk about in this article.
Anyway, this is the criteria for what types of skills you can sell. Now let's talk about...
How to Pick a Skill YOU Can Sell Online
The #1 question I get from guys new to this are "what skill should I sell?"
Naturally it varies entirely from person to person.
But fortunately there's a simple process to figure this out.
Make a list while you ask yourself:
For example:
(I have other skills too but I don't want to name them all lolol)
Anyway I then go by that.
So helping people make money from their following it is.
See the thought process?
Alternatively, maybe you already have an audience and they already know you for a specific skillset.
For instance, maybe you have a following where you teach people about copywriting. You already have copywriting clients, but now you're thinking of creating a copywriting coaching offer.
This would obviously be the skill that you'd want to sell.
Now here's the last part of this:
Maybe you don't want to sell any of your current skills. Or you don't feel like you have something people would pay money for.
If that's the case, learn a new one.
The best skill you can learn is a high income skill which is a skill that can get you to 6 figures/year in less than 12 months if you put in the work.
If you want to learn a new high income skill, download my free High Income Skill Guide.
This will give you a list of high income skills you can learn and make money from within MONTHS if you're motivated.
I did the exact same with copywriting. I learned copywriting, and within 4 months I was using my new skillset to help clients make more money from their followings.
Even though I wasn't ANYWHERE near as good as I am now, I was still able to help them enough to make money.
The downside of learning a new skill is that it will take time.
For instance, if you have a skill you've known for years and you're damn good at, it will be much easier to sell than if you learn something entirely new.
Anyway, after doing this exercise you should have a very strong idea you want to sell, if you don't already know it for sure.
Next...
You MUST Have Results
The next piece of this equation is to have results.
This means results for you, and ideally for either:
Again, ideally you have results for people who aren't you.
But if you don't, you should go out and get them.
I'm going to give you some examples of what this looks like.
eCom Jake (@ EcomUnlocked on Twitter)
Jake shows that when you're starting to sell a coaching offer, it can be ok to only have results for yourself.
You just have to demonstrate what you're good at, and ideally with a solid back story.
Starting with only 3000 Twitter followers, Jake made $52,000 in the List Money Multiplier program after 3 1/2 months. selling high ticket eCom.
The reason why Jake only has results for himself is because he only started his account a few months before he sold his course, and it takes months to start a successful high ticket drop shipping store.
When he was coaching his clients, he found it easy to get them results. After all, he'd successfully run a store several times himself.
He's also very well positioned in his market, because he's one of the few people talking about high ticket drop shipping. That gave him a boost as well.
So it was enough to point to his own results to get clients.
As Jake gets more results for clients, he can show off those results as well.
And even though he's doing very well right now, more results for clients will help his marketing and sales considerably!
How Jack Sells for $5000 a client (from $99/hour before)
Next, enter Jack Peach.
Before talking to me, he'd never sold anything for more than a few hundred bucks.
But the man was good at helping men find committed women to have long term relationships.
His qualification? Probably the main one is that he has been in a happy relationship for several years.
He'd written a lot about relationships so he had built up a following of just under 20,000 at the time.
In the meantime he helped men in his online audience who were coming to him with questions.
That's pretty much it.
That made him enough of an expert people were willing to pay for his advice.
The thing is - when he first did it, he was only selling his advice for $99 an hour.
So what was his key to charging $5000 an hour?
Don't charge per hour...
Instead, sell based on the cost of not solving the problem.
Of course, this means they need to be 100% persuaded you'll solve their problem.
Thus in his offer we made it clear it's a system they can follow forever, and that the results are guaranteed if they follow the program.
(We'll talk more about this later in the article)
There's a huge focus on this being the ONLY "system" they'll ever need to be great with women.
Thus, it makes men believe that they just need to know his system and their problem is solved.
In this video you can hear how Jack Peach changed his life. It's a testimonial for my program of course, but he talks about what he's done inside.
How Eddy Quan Sold a "VIP" Ghostwriting Offer for $12,500
Eddy Quan (@ waronweakness on Twitter), a well known writing and Twitter growth expert, had around 75,000 followers when I started helping him.
I knew from talking to him that despite having a large following, he was severely under-monetized.
(Don't worry, as I'll explain you don't need anywhere near this many followers to do this, but it's definitely a plus)
Eddy already was charging a handful of clients a few grand a month each for email services.
But he wasn't selling much past that.
Good monetization is usually marked by at least $1/follower/month, and even though he was making money, he was nowhere near that.
Then I told him I had a client that needed help with ghostwriting, and asked if he'd be interested. He said yes.
So I put the offer together for him and showed him how to sell it.
This client was high net worth and was willing to pay it to build his account and save time in the process.
I told Eddy that the client had a lot of money and was trying to save time, and to not be afraid to charge $12500. It was positioned as a premium offer for VIPs.
Next thing you know, he closed $12500 to get the client his first 5000 Twitter followers.
Not only that, but the client has stayed on retainer for him ever since, and has introduced him to other high net worth clients since!
To Wrap it Up About Your Skillset
As you can see, you need a few things:
All of these guys had those, and that's why they succeeded.
We'll talk more about the offer soon, don't worry.
But first...
Do you need a huge following to get clients?
One of the biggest misconceptions about selling your skills to your online audience is that you need a huge following to get clients.
No doubt, it helps. But you do not need a huge following.
For example:
Don't get me wrong, the more engaged followers you have that know you for your expertise, the better.
But I've regularly helped clients with small followings make these types of sales from their accounts even while they were small.
You don't need a huge following to start making money.
Plus if you can monetize a small audience, you know for sure once you grow you're gonna make a lot more money.
Bullshit Lies You're Probably Telling Yourself
Let's talk about how people hold themselves back from this reality.
Selling your skills via your following is actually very simple, once you know what to do.
However, most people are limiting themselves by their own false beliefs.
To be very fair, I've had limiting beliefs myself before, so I can relate to you if you're telling yourself some bullshit as well.
Below are a lot of the limiting beliefs that people tell themselves, and there's a very good chance you're telling yourself at least one of them.
"I don't think I'll be able to get clients"
When you're first starting out, the whole thing can seem intimidating. You've never done this before, and you're not 100% confident people will pay you money for your skills.
But here's the thing:
Both myself and most clients of mine had ZERO sales and marketing experience past building an online following, but they were still able to crush it with some help.
And fortunately, there are multiple proven ways to attract clients for people exactly in your shoes, who've never done it before.
The simplest way is to just talk about what you're an expert at via your following, and you can start at least selling some consultations.
People will naturally follow you because they find you interesting and want to learn more about what you can do for them.
Again, everyone started from nowhere, including me.
I worked in healthcare all of my 20s, and admittedly I had my doubts starting out as well.
I was able to start a following first talking about self improvement, before I eventually shifted over to helping people make money from their following.
After talking about how to grow and make money from a Twitter account, skills I had just learned months before...
People started hitting up my DMs wanting help with their Twitter accounts.
And some of them became clients. Low paying, at the time, but that's because I didn't know much about how to make coaching offers like I do today.
And like many of my clients, I had absolutely zero marketing or online sales experience, yet I was able to grind it out by showing what I was good at, and eventually learning copywriting to pick up clients.
With time, I built the List Money Multiplier program which continued into making millions for clients.
But I had to start somewhere. And it really wasn't that long ago.
Case in point, anyone can get clients, and you don't need to do anything special except start a following showing off your skillset and results.
I even have a client that closed $21,000 in a month helping people quit porn! (Lol)
"I'm afraid I can't get results for clients"
This is a common limiting mindset people have.
They're afraid that if they get clients, they won't be able to actually get them results.
Or maybe the client will refund and bad mouth them.
There are several ways to bring this risk to almost zero:
领英推荐
The first tip alone is enough for most new people.
When they realize that they should work with people for free or cheap to confidently get results for other people, they're then much more confident when they charge thousands of dollars to work with them.
The second tip is just a solid guarantee to introduce into your offer.
I've had clients that took an extra month or two to get the results I wanted, and it wasn't a big deal.
They were happy that they got what they wanted even if it took a little longer.
#3 Is just good sales sense and ethics.
Even down the road, you want you success rate as close to 100% as humanly possible, so you do not want to sell things to people who it wouldn't work for.
In short, if you do all three of these things the chances of having this issue with your client (and it being your fault, because sometimes clients simply don't do the work) is very low.
"Thousands of dollars is a lot of money, I'd be afraid to charge it"
This is a common limiting belief from people before they worked with me, yet when it was over they were able to charge thousands of dollars to work with them.
With confidence.
And like I mentioned, I also was new to sales and online marketing once.
And it wasn't too long ago.
For a while, the most I'd ever sold was some affiliate courses and some cheap eCom products.
And that was with zero background in sales.
Certainly not enough background to sell products for thousands of dollars right?
Wrong.
I picked up a copywriting book (Cashvertising) and helped people with copywriting.
Plus at the time, I was growing fast on Twitter as well, so I created a course on that.
Eventually, I sold consulting on helping people make more money from their followings.
I got clients good results at first, but as I got better at what I did, my clients' results got better. Thus, my prices went up considerably, and people were willing to pay them.
Just a few years later, to work with me 1-on-1 I charge 5 figures USD.
(Less for my group coaching program, because it takes less of my time.)
There's nothing technically "special" about how I learned all this.
I just learned a skill from scratch, put it to work, and turned it into a business.
If I can do it, and so can my clients, you can do it as well.
"This would take too much time"
Undoubtedly, there's some time involvement to build this type of business, but this is not the barrier most people think it is.
First off, if you're building a business, you need to expect there to be some time component to it. If you don't think that, you might as well close this article.
That said, it doesn't take as long as you most likely think. With solid guidance, of course.
Clients in my List Money Multiplier program build a profitable business with an average of 10 hours a week.
Second, if you think you don't have the time...you're on social media already, are you not?
Almost everyone on social media already spends way too much time on it.
So if you're on social media anyway, you just have to take existing time spent consuming and turn it into producing.
Which means for most people, the actual amount of free time they have doesn't change at all, they're just using previously wasted time efficiently.
Many of my clients didn't have a ton of time to spend, but they put in a solid 10 hours a week, and with a little consistency they were able to get the job done.
Plus, once everything is set up PROPERLY, you can have a profitable business from your following in 3-8 hours a week.
Especially if you have an audience already, be sure to read this article to see what that would look like.
"How do I know what to charge?"
Good question.
I'm going to give you a general pricing system that I use.
ROUGHLY this is how I'll price a coaching offer. Just know that these are general guidelines and there are MANY exceptions to these, but this should still be a helpful guide.
There's a bit more to it than this when it comes to pricing, but this how I choose the general ballpark of how I'll price an offer.
How to know if people might buy what you want to sell
Alright, so you may be asking...
"Would people actually buy what I'm selling?"
The answer is almost always yes, and you just need to do a little market research.
There are several ways of doing this:
(If you don't, don't worry, I'll get to what to do next)
All you have to do is poll your audience.
I like to ask questions such as:
You can ask these as polls or open ended questions to your audience, or you can do it privately.
These questions alone are very revealing.
Also, if you have an audience already, another great way to do market research is to just take consultations.
Consultations are a great way to get paid for market research.
(They can be free too of course, it's up to you. But try to get paid for them).
Consultations aren't ideal for making the most amount of money possible, but they are ideal to get paid while building a bigger, better offer.
Plus you're actually testing your audience to see if they'd buy from you. If you've built up good authority and can solve a real problem for your audience, people will buy your consultations.
2. Lastly, the other thing I'll do is make sure that people are actually selling my idea somehow.
Before I sell something, I want to know if someone is making money with it in some way.
For instance, if I'm interested in selling spiritual consultations, I'm going to look up other people online doing similar.
It doesn't matter if they have a course, group, coaching program, or something else. I just want to know that money is being made in some way.
If people aren't making money with it then I'm going to be very wary. At least if I'm new to marketing.
(Don't worry about "competition" - if your offer is good and people like you, they'll buy from you).
Here's one way to do this research, taken from the first version of the List Money Multiplier program (the sound is quiet because I recorded the first version on a Bluetooth mic lol, so turn it up)
The most important thing you can get out of this lesson is whether or not your offer idea is viable.
The Technical Stuff (How-To)
Before you get to this point, you should already have a strong idea of whether or not your offer is viable.
I want to know, in some way, if people are interested in what I have to sell.
Whether I'm asking my own audience if I have one or figuring out if people are buying from people doing what I want to do, (or ideally, both), I should know if it's viable.
If you want to create the offer now, this part of this article is going to explain enough how-to to get you going on your own.
If you determined that you can see your offer working for you and you just want my help, you can skip this entire section and scroll to the bottom.
Working with me would help you get the best results possible, as quickly as possible, while eliminating the chance of failure on your own.
(I also have guarantees to ensure your success)
With that said, if you want to do it on your own, keep reading.
You won't learn how to do everything only in this article, but if you want to get started on creating your own offer then this section will teach you a lot.
And I'm going to link you to an offer creation resource if you decide you want to do it all on your own.
Creating a System For Your Offer
One of the most important things you can do is create a system for your offer. This is the method that you're selling people to get the result.
You know how marketers always say they have an X Step System? There's a reason for that cliché.
This is why a system is so important:
If you came to me for help, which would you rather hear?
"Yeah bro we're gonna work on this, it'll take a while but I'm pretty sure we can get it done"
Or...
"I got you dude. We're going to use this 6-Step System to get this done within 90 days that I've used to make millions of dollars for clients. It's very simple and only takes 10 hours a week. Here's what the steps look like: (list steps)"
The system adds a lot of certainty into your offer, and if your system is designed correctly, it's the ONLY system you'll ever need.
When they see your system, they have more clarity on what they need to do to get the result, and it gives them confidence that they can use it to solve the problem themselves.
As for how to create a system?
In a nutshell, you pick your ideal client's current situation.
Then decide where he or she WANTS to be (with your help, of course).
Then you write down the main steps they need to get from point A to point B.
For instance, in the List Money Multiplier Program, I get clients from an under-performing or non-existent business via their following, to a business that can make 6+ figures a year in 3-8 hours a week.
In order to do this, I help my clients:
At the end of each step, they're in position to go to the next step.
(On occasion they may have to revisit previous steps, but that's perfectly fine as long as it's the exception rather than the rule.)
You will almost certainly refine your system over time.
I refined my List Money Multiplier system many times to make it what it is today, and to give clients the best results for the least amount of time and effort.
In short, create your own system for what you do to get people from point A (where they are today), to point B (where they want to be with your help).
This will help you market it to potential clients and guide how you deliver your offer.
Offer Types to Create (Including which offers are the best for making the most money in as little time as possible)
Once you know your system, you can think about what offer type you want to create.
Now, understand this:
If people are sold on your system, they will buy it in whichever format makes sense to them.
This means that if people are SOLD on my List Money Multiplier system being the best system out there for audience monetization, and that they think it will work for them, they then can choose to consume it via eBook, course, coaching, a mastermind, or whatever.
And I don't offer all of those options, but the point is that I CAN do that if I want to.
Also, not all offer structure are the same.
Certain offer structures are just better than others at accomplishing various goals for you and the client, and some of them save time while other ones take more time.
The majority of my clients start with one of the following types of offers:
I strongly recommend starting with one of the above.
The reason why?
With that said, I'm going to list the most common offer types, plus what their advantages and disadvantages are.
1 on 1 Coaching:
Group Coaching
Hybrid Coaching (Mixed 1 on 1 and Group Coaching)
Done-For-You (Typically B2B Freelancing/Agency Offers)
Membership Site
Course:
eBook:
Mastermind (In Person)
Mastermind (Online)
Alright...
NOW you should have a general idea of what type of offer you want to sell.
Again, if you're not sure, 95% of people reading this are best served off with a Coaching Offer or Done-For-You to start.
Creating Your Offer
Actually creating an amazing offer is the most challenging part for a lot of people.
I'm not going through the entire offer creation process in this article, it's already long enough.
The best FREE resource on this is the course version of the book $100m Offers. I also recommend getting a copy of the book on a site like Amazon. Last I checked, it's only 99 cents on Kindle.
In the List Money Multiplier program, the offer creation method is slightly different but incorporates everything you'll find in $100m Offers.
In LMM, it's more optimized for speed then we refine it after it's been selling. Plus me and my team work with all clients to ensure their offers are amazing.
No matter how good clients think their offers are, we always find things to improve that result in considerable sales increases for clients.
Everything in the method you'll find in $100m Offers works incredibly well, and even if you only do an ok job with it you can usually make a good enough offer to sell. And if you go through its method thoroughly you can make an incredible offer.
The downside is that it's a time consuming method, and it's easy to get certain things wrong if you aren't very thorough about the entire process.
If you need help with your offer (even if there was no money for me I still STRONGLY recommend you have an expert look over your offer), then feel free to reach out via the links on the bottom of this article.
If you don't want to do that, the book's method is excellent and I recommend you go through it and apply everything to your own offer.
What if you have an offer selling now and want my help?
A lot of people already have offers selling, then they come to me to make the offer better.
Every case is individual, but usually what we do is this:
If you need help, send me a message (preferred, if we're connected) or leave a comment here and I'll get back to you.
Fin
Ok, that was a lot. I had no idea this article would end up being this long.
If you've gone through this entire article, you should at least know the following:
And if you want to do it on your own, you can learn how to create a great offer with $100m Offers.
You're welcome.
Do you need more help?
I have many free or inexpensive resources for you depending on your situation.
There are multiple options here, so make sure you choose what makes the most sense for your situation and goals.
And of course, make sure you're following me on LinkedIn.
Please share this article if you found it valuable. Thank you...and let's get this bread! ??
Strategy with Adam
1 年You explained a ton here and people are still going to pay to join your program to have you guide them every step of the way. ??
B2B Growth Expert | 7 Figures In Coaching, Consulting & Agency | 1 Exit (ecom) | Founder Audience & Clients
2 年Your best article yet Sean, this is a banger ??