How you can make your London Competition win work wonders for your brand’s sales and marketing!

This is how a small winery called Ross Hill Wines from Australia made waves with their win at the 2022 London Competition.

First, you enrol your wines in the London Wine Competition and wait for the results. Next, you check the results on the day of the announcements and if you win then the joy, excitement, and pride would be incomparable because you just created a product that got the nod from UK’s finest wine experts.?

To drive the credibility and sales of your wine brand, you must record yourself delivering the news to your team, record the update you are giving to your team and their reactions on receiving word of your win. Draft the email to the team and take a screenshot, create a story within the story. Sell that story like these guys did it.

Let's discuss the steps in your action plan:

1. Write 5-6 different versions of a Press Release internally. You may use the press release templates provided by LWC to get started.

2. Take pictures of the product that won the medal showing it in the best light.

3. Take pictures of the winemakers and people you want to be mentioned in the story.

4. Order medal stickers for your bottles and use them in your pictures so the story connects and has an effect. When you post a picture of a medal along with captions on social media, the visual proof will do the talking for you.

5. Download your medal certificate (free).?

6. Download your shelf talkers (free), professional tasting notes, and any updates from the organizer about statistics, data, and details showing the judging process.

Take the steps we have outlined above. The diligence and effort with which you spread the word about your win and your winning product will determine whether your shiny new medal helps you make a ripple effect just like Ross Hill Wines or not.