HOW YOU CAN KEEP UP WITH THE RISING PODCAST STANDARD

It’s no secret now that starting and maintaining a podcast can bring hundreds of unique benefits to your business and social platform.

Thousands of entrepreneurs have started their own shows in recent years, in a bid to increase their brand awareness, attract new customers, and position themselves as the thought leader in their industry.

The only perceived negative from the podcast boom comes for those who ‘think’ that they are late to the party. With over 300,000 shows uploaded every month, the standards for a viable podcast have certainly shot up in the past three years.

Gone are the days where you can top the charts from your bedroom, recording on Zoom and uploading untreated audio with zero promotion. The best shows and productions now come with a list of checks that must be done before the publish button is hit:

• Have the participants recorded using a good webcam and a good microphone?
• Does the video look good?
• Has the show been edited together in a watchable manner?
• Has the audio been mixed well?
• Are the shownotes optimised for SEO?
• How does the artwork look?
• Have clips and other assets been made from the show?
• Where is it being uploaded to?
• How is the show gaining new ears and attention?

Understandably, that means those entrepreneurs and businesses just now realising what a podcast can do are left feeling like there is a mountain to climb, both financially and figuratively. First, there’s buying the right equipment and software, and then there’s coming up with a strategy to implement.

It’s why those who go it alone, or those who just see a podcast as something to record once a week and press publish, languish near the bottom of the charts. It’s also why their podcast is probably failing to bring them much in the way of benefits.

However, that’s not a reason to give up on it. Over 160 clients have come to Phonic with this exact problem, one we specialise in solving.?

Bringing a team onboard in the shape of an agency alleviates all the pressure the climbing standard is creating. With a team that has access to our world-class studios, all the equipment as well as the experience and talent dedicated to driving your show into the top of the charts, you can break the constraints of creating a podcast that drives a genuine ROI and bottom-line benefits to your brand and business.

To get started, call us here:?