How you can help your company grow through better use of LinkedIn
Ron Wain - Deep South Media ??
Managing Director of Deep South Media [DSM], the UK specialist in press office services, multimedia content and training for companies and organisations. DSM is in its 27th year.
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How to make your own LinkedIn profile champion your company's work
If used well, LinkedIn is a potent development tool in the business-to-business arena – and one where we can all play a role at the touch of a button.
The days of the digital platform as a jobs board are long gone – it is now a dynamic business news feed, abound with market intelligence.
LinkedIn activity generates leads, raises brand awareness, enables sales touchpoints with customers/clients, builds trust and credibility and helps point people to your company website.
?Half of business-to-business buyers reportedly use LinkedIn when making purchasing decisions.
?Furthermore, LinkedIn avoids traditional sales pitching and enables access to decision makers in a way that emails cannot because of GDPR restrictions.
Worth bearing in mind too - competitors may well be better at utilising LinkedIn to promote their products or services, at cost to your company’s market share.
?Yet many of us have ‘zombie’ profiles on LinkedIn – dormant and neglected. But inactivity equals lost opportunity…
Influence - of the 33 million LinkedIn users in the UK, 56.5% are aged between 25 and 34 and 23.5% of users are aged between 35 to 54.
Deep South Media’s online LinkedIn workshops give attendees new-found knowledge, techniques and confidence through optimised LinkedIn profiles, helping companies grow revenue.
What does the online LinkedIn workshop involve?
What is the purpose of the online LinkedIn workshop?
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?Who is the online LinkedIn workshop for?
How long is the online LinkedIn workshop?
Two hours – and personalised to your company or organisation.
?Why Deep South Media?
Deep South Media, regional media relations specialist and training provider, was an early adopter of LinkedIn as a go-to marketing tool.
One of the team is ranked in the top 1% for industry sales success in LinkedIn’s Social Selling Index and in the top 4% for networking, out of 33 million users in the UK.
The consultancy, which has generated more than ￡10 million in verifiable new leads to date for clients through content marketing, is entrusted with LinkedIn profiles for companies and organisations.
How to book + cost
Contact Deep South Media’s Managing Director, Ron Wain, at [email protected] or message Ron via his LinkedIn profile.
Further contact details: www.deepsouthmedia.co.uk
Cost: ￡640 plus vat for up to 10 attendees per online workshop.
Key to effective use of LinkedIn is consistency, not intensity.
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Director of Education - Young Professionals Division e-CareersLtd.
2 年The workshop was so useful in raising awareness to the benefits of LinkedIn
Managing Director of Deep South Media [DSM], the UK specialist in press office services, multimedia content and training for companies and organisations. DSM is in its 27th year.
2 年LinkedIn is an integral tool in content marketing in the business-to-business arena. But the issue is that some companies and organisations don't encourage their staff to get involved with liking and sharing posts. Staff may be reluctant because they don't understand LinkedIn, are worried about posting the "wrong thing" or they feel it is "not their bag". After all, isn't business development the role of someone else? However, it can be a simple and effective as a member of staff liking a post on the company's LinkedIn page (which is usually looked after by internal marketing or an outside agency such as Deep South Media). If you have five or more staff all doing this, the brand amplification starts to take effect. One post which Deep South Media wrote, on a new appointment of a managing director at a major regional business, attracted upwards of 14,000 views. That post generated new awareness of the brand - and subsequent posts reinforced not only the brand's credibility but went on to generate new business as viewers clicked on to one of the company's services via the website.