How You Can Create a Brilliant Personal Brand on LinkedIn
Timo Lampikoski
Career Uplift Coach ??Helping Jobhunters & Entrepreneurs Leverage LinkedIn to Achieve Their Career or Sales Goals??Favikon: #2 Career Coach in Finland??LinkedIn Expert & Profile Optimizer??Career Development Coaching
All of us need to understand the importance of branding.
We are CEOs of our own companies:
Me Inc. To be in business today,
our most important job is to be head marketer for
?the brand called You.
- Tom Peters in Fast Company
Creating a memorable personal brand on LinkedIn is not something that happens overnight, but the work you put into it can help you reach your career or business goals.
Your personal brand is the way people perceive or remember you. It is what you are known for. Having a personal brand can help distinguish you in your career field or business industry.
Think about Richard Branson - he has a personal brand. Richard Branson himself is known as a visionary and an inventor. He is formerly known for Virgin, a brand that owns more than 360 companies up to this day that makes up the “Virgin Group”. His companies reflect his visionary personal brand. Richard Branson’s projects show that he stands for pushing the limits of what is currently possible.
Let’s start leveraging LinkedIn to create your own unforgettable brand!
Why create a strong personal brand
Whether you are trying to excel in your career or be known for your businesses, a strong personal brand can help. Creating a brand shows your values and highlights your strengths. When a prospect is looking you up on LinkedIn, your personal brand can give them a snapshot of what you represent.
It is a way of expressing who you are and your long-term vision. When your personal brand resonates with you and your values, you attract people in your inner circle whom you connect with.
These days, you can use LinkedIn to your advantage to build your personal brand. Eventually, the personal brand can help you sell a product or course or distinguish your reputation in your industry.
Plus, the work that you put into your personal brand can compound. People will reach out to you knowing your expertise. You may receive requests for speaking engagements. If you launch a product of your own, you could have an audience of people who trust you.
How you can grow your personal brand on LinkedIn by finding your own voice.
Answer the following questions
●???????Who do you want to impact? Who do you want to receive your message?
●???????What is your service promise?
●???????What is your mission statement?
●???????Which brands in your industry does your audience follow?
●???????What words, phrases or slogans will you use?
●???????What kind of content will you publish? And how often?
●???????How can you use headshots, images, GIFs, graphics, videos etc. that convey your brand personality? Keep that personality in everything.
?4. Think long-term. Thinking long-term helps you get clear on where you want to take your brand. What is the purpose of your brand? How can building your personal brand help you in the long term? In what way does it align with your goals?
Through creating recognition, branding can be the elevator to achieving your goals. And feel free to be yourself! You do not have to trap yourself in a conventional box of your personal brand.
Examples of memorable personal brands on LinkedIn
Alan Braithwaite/Yellow Tuxedo
Alan Braithwaite uses his signature yellow color in most of his posts,
such as in this post
Daniel Disney
Daniel Disney posts unique image tips, such as this tip
He also posts a substantial number of memes, such as this meme
Richard Hiron - The Hironator
Richard Hiron – The Hironator regularly shares movie-related posts and always relates them to working life,
such as in this post?
He also tags a considerable number of people which he has met live and online during the week in his posts.
Richard also shares valuable PDF files loaded with useful tips in his industry,
such as in this post
领英推荐
Molly Stovold
Molly Stovold shares inspirational personal stories with her image/s,
such as in this post
She also posts useful tips to supercharge LinkedIn,
Such as this tip
Note: notice how Molly uses emojis and line breaks in her posts.
Scott Aaron
Scott Aaron regularly publishes live videos on LinkedIn,
such as this (recorded) video
He regularly publishes his Newsletter editions,
such as this edition
Scott liberally shares insider practical ways to elevate LinkedIn in his videos and editions.
My own personal voice
1. Using my personal GIFs
A couple of examples of my GIFs are below.
Thank you Hanna Takala for the inspiration of using personal GIFs! You also have a strong and unique voice on LinkedIn.
2. Posting tips in my new series “Leverage LinkedIn in 10 Minutes”.
Check my latest tip in the series here
To sum up,
outcome of finding your voice on LinkedIn:
your posts and comments create traction and your audience will remember you, and recruiters and your potential clients want to contact you!
References
I want to hear from you… Please comment below now!
?Ready to gain more elevating insights?
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Let’s make you the next LinkedIn champion: your success is my mission!
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You can also invite me to deliver in-house or virtual training for your team, association or network.
For more information about my one-to-one coaching, training and other services, visit my website here: https://bit.ly/levlibytimo?
Career Uplift Coach ??Helping Jobhunters & Entrepreneurs Leverage LinkedIn to Achieve Their Career or Sales Goals??Favikon: #2 Career Coach in Finland??LinkedIn Expert & Profile Optimizer??Career Development Coaching
2 年Thank you Richard ????
Come With Me if You Want to Stay Out of the Employment Tribunal! ????♂??? | Employment Law Solicitor ?? with practical HR experience ?? | Not afraid to use a film reference ?? to explain a complex legal issue ??
2 年I am humbled to be included in your list of memorable brands, alongside so many great names, Timo Lampikoski! I think the best pointer that I can give - and you are clearly embracing it - is a sound bite from my fellow listee, Alan Braithwaite ??: just have fun with it! ??
?? Ratkaisukeskeinen valmentaja ?? Uravalmentaja ?? Hyvinvointivalmentaja ?? Juristi
2 年Hyvi? pointteja ja kiva, kun nostit noita esimerkkipostauksia t?nne sanomaasi vahvistamaan ja el?v?itt?m??nkoko kirjoitusta. ??
?Sponsorship Acquisitions, Your Brand Front & Center
2 年Clear, Concise, and Comprehensive Timo!
Want to write a book about your life, career, company, or big idea? | I have 20+ years experience as a writer for founders, owners and family businesses | Bestselling Ghostwriter | Editor | Book Coach | Book Collaborator
2 年Great read Timo and thanks for the shout out. Glad you got something from my post.