How You Can Communicate Your Design With Your Clients Using 3D Visualization

You are an Interior Designer or a Real Estate Developer.

Your website is your window to all potential clients and buyers and Its main goal is to communicate with your potential clients & buyers.

A website contains two parts, visual and written content.

• The written content is important to orient the visitor to take action, but it won’t be effective when the visual content isn’t compelling.
• The visual content can summarize a one-page story, and sometimes more. And it could be photographs or 3D renderings, which is the main topic of this newsletter.

What can 3D visualization do for you while you’re asleep?

3D visuals are photographs of what’s in your imagination.

You might say, well, I reflect what I think in sketches. That’s true only when the viewer is also an architect or an interior designer.

With all the advanced technics in 3D visualization, new technology has entered the industry and made it almost impossible for you to communicate your designs with rough 3D models or sketches.

It’s AI Art.

People now are more aware of the possibilities in presentations.

Here’s a quick story, one of our clients who is an interior designer, has told us:

His name is Jamie.

An advisor in an IT company came to Jamie and asked him to design the living room in his new house.

They agreed to meet at the client’s house so he can explain better what he wants.

Jamie went to his new house and found the location, nature, and all details beautiful, and in his opinion, the living room doesn’t need anything new.

It’s oriented to the south, has a stair to the upper mezzanine, and one complete wall of the living room is a glass wall with a tremendous view of the valley.

The client said:

"On this wall, I want a fireplace and a library surrounding it."

"For the stairs, I want to find something to hide it, I don’t like them."

"For the huge glass wall, I want to reduce the amount of light coming in and I might consider reducing it to half."

"I want a big screen and delete the reading corner."

Although Jamie doesn’t agree with all these changes, at the end of the day, the client is the one who is going to live in it.

Jamie tried to ask the client more questions and hear why he wants to do these changes.

With all that Jamie has heard from the client, he couldn’t find a way to make him aware that the recent situation is great.

The clients asked Jamie at the end of the meeting, can you demonstrate your design and show them to me??

Jamie agreed.

He started thinking about the wishes the client asked for, and as usual, he sketched all the possible options, went to the client, and started showing him the concepts and different variations of textures, lines, and all other aspects of his concepts.

At the end of the meeting, the client asked to review the design with his family before he moves further.

Jamie is worried because it’s been one month and the client didn’t come back to him.

He called the client and asked for feedback to see whether he can move further or change the design.

The client said: “Sorry Jamie, I didn’t get what you meant in our meeting. I showed the sketches to my wife and my son and they didn’t understand your design. Now I am looking for another interior designer”.

At this moment, Jamie's heart has stopped beating, all the thoughts, time, and energy spent making his space in his wishes has gone for nothing.

Jamie replied: I can understand what you mean, would you mind if I send you something new soon and after that, you can decide whether to look for a new designer or not?

The client agreed.

Jamie analyzed what went wrong, and found that the problem isn’t in his design or sketches, It was in the way the client transferred his thought to others.

Jamie looked for a solution and found that the best way to avoid misconceptions is by sending an image, in this way, it would be hard to get the concept wrong.

Jamie contacted me, and said: “I want you to turn these sketches into photorealistic visuals, and I want you to take the same camera angles I took in my camera so I can show the client the difference between the recent situation and the new design.”

I did that with pleasure, and the feedback I got from Jamie was:

Hi Selena, you did great!

I didn’t only win the project, I showed the client what he would miss in case he closed half of the glass wall, and most importantly, we are starting on site next month.

Thank you very much - Jamie

What do you value the most in your career as an interior designer?

See you next time,

Selena Tran | Co-founder of TWG Studio