How You Can Build An Audience On Social Media for Network Marketing

Anyone who has ever joined a network marketing company quickly realizes that one of the biggest challenges in having success in business is the ability to generate high quality leads that eventually are sponsored as business associates.  

However, before you can generate a lead, you must first build an audience. Your ability to get people to pay attention to what you are doing is critical to them finding value in what you have to offer and becoming a member of your tribe. 

Traditionally, the network marketing industry teaches people to contact their family, friends and personal network of acquaintances and introduce them to the products and business opportunity. However, there is a big problem with this sales/recruiting strategy.

Your personal network is often not qualified nor interested in your company’s products/services or opportunity. They often don’t have a burning desire to change their current circumstances because if they did, they would already be looking. 

Your personal network knows your past. Most people do not have an entrepreneurial background so when you get started in network marketing and approach your warm market, that market has a hard time visualizing and believing you can become a successful entrepreneur. 

You may feel uncomfortable directly benefiting from your family and friends. There is a mental block for many people who feel like there is something wrong with being compensated off of the people in their personal circle. 

Thank goodness you live in the 21st century and you now have access to the Internet. This technology has become a game changer and it has given people the ability to sell large volumes of product and build huge global organizations all from the comfort of their computer / cell phone. 

With the Internet and social media, you have the ability to target qualified people who are interested in what you are offering. These are people who don’t know your prior background and are only interested in how you can help them achieve THEIR goals and dreams. 

So how do you get started using the Internet and social media as your platform to build an audience, engage that audience, and eventually sell to that audience?

I am going to provide you with three social media tips that you should implement immediately that will allow you to ramp up your network marketing business and begin the first step in the process which is to Build An Audience. 

TIP ONE: KEEP IT SIMPLE

You’ve heard of the K.I.S.S principle haven’t you? It is an acronym for "Keep it simple, stupid" as a design principle noted by the U.S. Navy in 1960. I bet you didn’t know that did you? I only know it because I spent 10 years serving in the U.S. Navy. :-)

There are other variations of the phrase to include: "Keep it simple, silly", "keep it short and simple", "keep it simple and straightforward", and "keep it small and simple". No matter what phrase you use, the principle states that most systems work best if they are kept simple rather than made complicated; therefore simplicity should be a key goal in design, and that unnecessary complexity should be avoided.

When you keep your online marketing simple, it is easier to manage, less expensive to operate, faster to start up, and probably the most important to a network marketer... easy to duplicate. 

If you have been following me lately on social media, you will see that I have started to create simple designs. I have learned less is more, it gets better results and it is easy to teach someone how to do.

TIP TWO: OFFER VALUE

The key to pulling off simplicity in your marketing, is to offer value. When your marketing activities provide solutions to people’s problems, you will establish a loyal following and draw customers to your content, and eventually your solutions. 

You will no longer find a need to advertise or sell a person into your business. Your customers will come to you for the value they receive from content alone. This practice is known as Attraction Marketing and when done properly, it causes people to beg you to become a part of your team versus you convincing them to join your team. 

There are six ways to offer great value:

1. Fill a need that is independent of your company’s product/services or opportunity.

Determine a way in which you can provide value to your target audience without pushing your company or the products. Create content that answers your customers unmet needs. This post is such an example. I am providing valued content that addresses the marketing needs of network marketers without ever mentioning my company. 

2. Be consistent in delivering new and valuable content.

If you want people to stick to your content, you must produce it on a consistent basis and it must always offer value. Your followers want to know that they can depend on learning something new from you on a consistent basis. 

3. Be personable and build a human touch interaction with your audience.

If you really want to build an audience that simply adores you, get personal and engage with your followers. Customers like to think they know you, so you need to find a voice, and share it. If you have a story, share that too, and invite interaction and comments. The old adage that people join people, not companies, is more true than ever.

4. Offer your point of view.

It’s one thing to teach a technique on how something is done. There’s value in that. However, to add to that value, offer your audience your point of view on the subject. This is what makes your content yours. When you put your personal opinion on it, it brings life to your content as truly yours and allows your audience to start learning how you think. 

5. Avoid selling and product pushing.

An old business saying goes "People don't like to be sold — but they love to buy." There is a certain resentment involved when someone has more knowledge about a situation or product and can potentially use that edge against you. On the other hand, there is an intense joy involved when people add value to their lives. Finding a service or product that improves their lives and solves a nagging problem creates the sensation of satisfaction, even happiness. Your job is to focus on adding value in a way that makes the customer feel they are making a emotionally intelligent buying decision.  

6. Produce the best in class content.

Your goal is to produce content that is far more superior than anything else your competition is offering. When you create content, you should be thorough in what you deliver and ensure that you have no bias except the bias of recommending the very best solution. Take this post for example; it is a long post but I want to ensure that my audience receives the best information possible. This is going above and beyond and being thorough in my training. 

TIP THREE: BE CONSISTENT

Consistency is a key value to the success of a lot of things that you do in life. This trait shows AFTER you have adhered to the same course of action over an extended period of time. Once you have developed this trait, your audience gains trust that you will continue to produce on a regular basis. When you form a patter of dependable behavior, that behavior creates trust. Once you have the know, like, and trust combination, you will more easily be able to make the sale.  

If consistency is that important, why don’t more people stick to it?

Being consistent is hard because in the beginning there is often no reward. In the beginning there are very few followers and very few people who are buying your products or signing up to become business Associates. It is sometimes hard to stay committed to something when you do not see any immediate results. But if you do stay committed, when the results DO show up, you will be flooded with the benefits of a person and business that never stopped providing value. 

Here are three tips on how to stay consistent. 

1. Set aside X number of hours per week that you devote towards your business.

Preferably, x number of hours per day. When you establish a daily habit, it becomes hard to break. 

2. Do something towards the forward movement of your business EVERY day.

Even if that means something simple such as jotting down ideas for your next three blog posts.

3. Use automation when possible.

If you can automate a task, take advantage of that. As long as the automation doesn’t take away from the personal human interaction I talked about in the six ways to offer great value. 

AUTHOR

Hello, my name is June Collier. Thank you for visiting my LinkedIn article. I hope that you received a lot of value from this post. I work extremely hard at providing the type of value that I wrote about in this article. If you have not connected with me, I encourage you to do so. Make sure you message me and let me know you are a network marketer. I only use my LinkedIn account to connect with other network marketers.

As a connection, the value you will receive is the fact that I will continue to provide tips and pointers on how to build an audience on social media and sponsoring people effortlessly without fear or rejection. 

EMAIL: [email protected] | 678-837-JUNE (5863)

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