How To Write Your Website's Homepage: Part 4 (Introduce Yourself Officially)

Introduce yourself officially

Up until now, everything your website has said focused completely on the reader. Sure, you were talking about what you do and the value you provide, but it was all for the sake of the customer. It isn’t until this section that you shed a little light on your story—still, though, it’s oriented around the customer.

Why are you solving this problem for me?

If this were a face-to-face conversation, you would most likely be asked what personal stake you have in solving the problem. Take this opportunity in the conversation and website to express empathy with the customer.

Maybe you make healthy dog treats because your pet became sick after exposure to a common toxin in inferior treats. If you sell business services, perhaps you remember how difficult it was trying to figure this problem out yourself.

What makes you capable of solving this problem?

Following your empathy statement, demonstrate that you have what it takes to solve your customer's problem. Share reviews from other customers enjoying success with your product. Talk about your unique approach and how it's different from your competitors.?

Here are some examples:

A dog treat company would discuss the natural ingredients in their treats and how they’re both delicious to dogs and provide vital nutrients to keep them healthy.

For us, we developed The Storytelling Pathway, a proven plan that has marketed and grown dozens of businesses in the DFW area.