How to Write Your Website’s Homepage: Part 1 (Overview)
6th Ave Storytelling
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Every business wishes it could transform its website into a machine that prints money. If only it were as easy as placing a picture of your product with a big “BUY NOW” button!
It’s never that easy, though, and it’s never been that easy. The truth is, nobody has ever bought something before being convinced to buy it. When was the last time you bought something without reading a review, understanding its features, knowing about the company selling it, or having some prior experience with it?
Words matter. Marketing is a lot like building a relationship with someone. Every channel you communicate through—including your website—is like having a conversation. But how do you make a website so that it has a conversation with the customer? What do you need to say?
Each section of your website must address a specific aspect of your customer’s story. Within each section, you will want to answer specific questions. Here are 5 simple things that you need to be including on your website’s homepage:
- Explain what you do in the Header
- Describe the Value you Offer
- Introduce yourself officially
- Give them a process for getting the value
- Keep it clutter free
When all the questions are answered, your website will simulate a conversation that will leave great first impressions and establish customer relationships.