How to write your LinkedIn Summary
Leslie Hughes
LinkedIn Profile Writer, Trainer ? LinkedIn Top Voice ? AI & ChatGPT Champion ? International Speaker ? Author ? Appeared on CTV’s The Social and was called a "Social Media Guru" on CBC radio
Your LinkedIn summary is a brief overview of your professional experience, skills, and accomplishments, and is often one of the first impressions people see when they look at your profile.
The Summary area typically appears closer to the top of your LinkedIn profile, just below your name and headline. This is your chance to showcase your unique value proposition and attract potential employers, clients, and business partners.
Here are five tips that can help you write a compelling LinkedIn summary:
1.?Tell a great story:?Why did you choose your career path? What accomplishments can you showcase that will let the reader know how you can help them?
2.?Focus on your professional experience and skills:?In your LinkedIn summary, highlight your most relevant experience and skills, and how they can benefit potential employers or clients.
3.?Use relevant keywords:?In order to be easily found by recruiters and other LinkedIn users, make sure to include relevant keywords throughout your LinkedIn summary.
4.?Personalize it: Your LinkedIn summary should be unique to you. Don’t copy and paste someone else’s summary or use a generic template. Instead, take the time to write your own summary that showcases your unique experiences and perspective.
5.?Include a call-to-action:?At the end of your LinkedIn summary, include a call-to-action that encourages the reader to contact you or learn more about your work. This could be something like “Please email me at [email protected] if you have any questions", or "Feel free to reach out if you’d like to learn more about my work” or “Visit my website to see more of my projects.”
Overall, your LinkedIn summary should be a clear and concise representation of your professional experience, skills, and accomplishments. It should showcase your unique value proposition and encourage potential employers and clients to contact you or learn more about your work.
If you would like your LinkedIn profile written FOR you, email me at leslie (at) punchmedia.ca for a quote.