How to Write Winning Subject Lines for Emails

Your pitch is only as good as your email subject line!

No matter what’s inside the body of your pitch and how good it may be, journalists will judge you by your subject lines.

If you want to give yourself a shot at having your pitch recognized, you have to put the effort into optimizing your pitch right from the get-go.

So, the best step you can take now to produce such results is to create winning subject lines that’ll make your PR pitch irresistible.

Now, the big question is this— “How do I write a great subject line for my pitch?”

Well, it takes time and practice to articulate compelling subject lines.

But that can’t stop you from pitching your dream journalists and publishers.

That’s because the best step you can take is to take inspiration from your content ideas!

You can use numerical data, contrarian views, year-end recaps, and many more. From there, your subject lines and the content of your pitch will begin to take shape.

Then, add some interesting elements of specificity and relevance.

Soon enough, you’re ready to hit that send button, see the results yourself, and connect with more journalists.

That’s how I envision your success will be once you optimize your subject lines.

In this special episode, I’ll share with you several ideas on how to create winning subject lines, whether a DM, an email to a journalist, or a podcast host, to help ensure that you have the best chance of getting your email opened.

???“Remember, you're only as good as your subject line because if it doesn't get read, the email does not get opened. And you can also repurpose these for any kind of content on your website, contributing to a higher domain authority website.”

???-Gloria Chou

Discover how to captivate journalists right at the start of your pitch. Immerse yourself in this brief but practical episode so you can learn how to write winning subject lines for your emails and generate content ideas. In no time, your pitch will finally be seen, heard, and valued!

Topics We Cover in This Episode:

? What a winning subject line for emails really looks like

? Generating content ideas and inspirations for your pitch

? How to use data points for your subject lines and PR pitch

? Winning subject lines to become a person of authority

? Repurposing subject lines and content ideas to other usable forms

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.

If you want to get free organic press features, get on to top podcasts, and build relationships with editors at your dream outlets, join me and hundreds of small business owners in the PR Starter Pack at www.prstarterpack.com.

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Listen to full podcast episode now: gloriachoupr.com/72