How to Write When You Don’t Want To

How to Write When You Don’t Want To

Even the most prolific writers have to force themselves to write sometimes, so if your goal is to author a book, or even post consistently to your blog, it’s important that you figure out how to write when you don’t want to.

Like right now, as I write this, it’s 10:30 at night after a long and stressful day. I don’t feel like writing, but I am.

It’s not that I don’t enjoy writing. I do. I write all the time. Writing is my default, go-to communication. I write without even thinking about the fact that I’m writing. And yet, I take a lot of care with what I write. I fuss a lot over not just what I’m saying, but how I say it.

It takes energy to write, and sometimes, I just don’t feel like I have it.

So, I have to find it. I have to find a reason to write that’s bigger than my desire to avoid it.

What’s working for me in this moment is that I said I would.

I told my team I’d have a blogpost ready to go in the morning. And I can’t really see myself showing up to the morning meeting as the CEO and telling my team, “Yeah, I finished my calls at 4:30, but I did other stuff for 6-hours and then I was just too tired.”

That’s a kind of leadership, I guess, but not the kind I want to promote in my business.

Even more important than the fact that I promised my team, I promised myself I would write this blogpost. Today.

I hate to break a promise. And breaking a promise to myself is especially problematic, because it erodes my self-trust, and I also believe that it affects how I come across to others. I mean, if you can’t trust yourself to keep your promises to yourself, why should anyone else trust you?

I’m not perfect about keeping promises to myself. The odd things is, sometimes, I catch myself choosing to keep my promises to others over the ones I've made to myself. I have to be hyper-vigilant about not doing that. And I'm happy to say, more and more, I do catch myself before it's too late and realign with my internal commitment to me. It's still an area of growth.

I’ve kept enough promises to myself and built enough self-trust to know that by doing so, you can achieve amazing things, like growing a business, getting in shape, paying for your kids to go to college, and yes, writing a book.

The Bottom Line Is This:

To get yourself to write when you don’t want to, remind yourself you made a promise. And think of it as a way to build self-trust.

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