How to Write a Website for your business?

If you are going to start a website for your business, you’ll need to make sure it contains the right elements. But where do you start? How do you create an online presence that generates leads and helps your business grow?

Here are some tips on how to write a website for your business.

1.     Find the right domain name?

A domain name is your first, and often most important, step in getting your business online. It allows you to join the market competition against big players and tells customers that you are legitimate and reliable. Without a domain name, no one will be able to find you on the web, and they will think that your business is not serious enough to get started.

When it comes to selecting a proper domain name, you want to think about two things. First, and most importantly, is the fact that your website should have .com at the end of its address, as this stands out to customers more than any other extension. Second, your domain name should reflect the nature of your business. If you are selling luxury goods online, there is no reason that your website should incorporate a .net or a .org extension.

The internet is a powerful tool for businesses to reach new customers and for existing customers to return to your website. If you represent your company through an ISP, your domain name will be ISP.com/SuperiorCarpetCleaners (unprofessional) as compared to SuperiorCarpetCleaners.com. By using a .com domain name, it will make it easier for potential customers to find and remember your brand name.

2.   Different types of domain names

There are numerous domain names to choose from, and each one of them has a distinct purpose. If you want to get your website to rank high in search results, you'll need to choose the right domain name for it. There are hundreds of top-level domains in the world. Some are known as generic top-level domains; these are extensions like .com, .net and .org. These are the most common, as they are owned by a wide variety of organizations. Some organizations use country codes, such as .au for Australia or .fr for France. Other organizations have their own extensions, such as colleges and universities with a .edu extension. In most cases, the use of an extension does not ensure that the organization is actually connected to that specific item, but merely that they have registered it for use.

3.   Connecting all the pieces together: Domain Names, Websites, and Web Hosting

Domain names, websites, and web hosts are three elements of a single online presence. Their purpose is to help people find your business or organization. When someone types in your web address, a network of web servers throughout the world checks a database that helps them locate your website and gives them directions on how to connect to it. Each server then makes a small request for the website, downloading only the information it needs to present your content.

 The server is responsible for receiving the client's request for a web page and bringing it to life. A server not only provides you with a safe space to house your site, but it also has a system set in place to manage the data associated with the page the client requested. In a matter of a few brief seconds, the page opens and is ready for view by any browser that decides to initiate the process. 

 4.   Know your audience.

You'd never build a house without knowing what's in the blueprint, so it makes no sense to write content without knowing your audience. Before beginning to write, consider who your main audience is. Is there a secondary audience? Why do you want to appeal to this audience? Depending on the answers to these questions, you can tailor your content in order to appeal to the right people.

When you create a website for a business, you must make sure your content is accessible and interesting for as many people as possible. For example, say you are creating a website for an investment firm. Your primary audience would be the existing clients, but also have to make sure your content attracts more like-minded investors, companies who would like support, etc.

When writing for the web, remember that it’s not enough to create well-written content. Readers will not find your content if it isn’t optimized for search engines, and when you optimize your content for search engines, you need to keep your target audience in mind. Use terms that people are likely to use when searching and do some keyword research to make sure you’re targeting the right phrases. 

5.   Use Active voice and not Passive

Using active verbs helps the reader understand the action in a sentence. Passive verbs can make writing confusing to follow, and many can have trouble understanding passive verbs appropriately. For example, rather than writing “A pen was ordered,” write “The man ordered a pen.” Instead of saying “Products can be ordered on our website,” say “You can order products on our website.

6.   Make the content scannable

Most readers will scan the page to find specific information. If they don’t find it easily, they may move on. To aid in their search, make sure the text is easy to skim, with a clear structure and ordering of sections.

The human eye has its own properties. It can catch a glimpse of something quickly and pick out the important details, but it has weaknesses too. For one thing, it’s not very good at absorbing large amounts of information at once; more often than not, your eye will jump around the page, looking for only the information it needs.

 When writing for the web, the rule is simple: Write less. Don’t write long paragraphs of text that nobody wants to read. Use bulleted or numbered lists instead of full paragraphs. Organize your content into clearly labeled tabs and make use of white space. There are many design elements that will help you create well-organized and readable content. One of the most important is white space. White space will give your content room to breathe, allowing it to be more readable by your readers.

7.   Use Multimedia

An interesting image can be more memorable than any words. Visuals are imperative in creating a strong online presence, and people process visual information 60,000 times faster than text. Incorporating a visual element into your social media campaign can help attract more eyes to your brand and ultimately boost sales. Images and visualizations can help you communicate a lot more than just text can on your website. 

8.   Leave them wanting more

You may have a deep inventory and a good website, but without the right call-to-action, you're going to have trouble converting visitors into customers.

The best calls to action are simple, actionable, and direct. Start by using a verb that suggests action. Next, include your desired outcome. For example: “Join us today” or “Learn more”. When asking for an action from your audience, make sure to include a link to the page where they can fulfill your request.

Writing is hard work, and writing content for your website is harder still. You don’t need to write perfect text the first time around, however, as you can always make adjustments in future months. Once your site is live, check it regularly to monitor and optimize its performance. Following these tips will help you create effective content that resonates with even the busiest of internet readers.

 Stay tuned for the next blog….

Mopheth Systems Corp is an integrated marketing and technology partner, helping businesses across different industries to solve problems.

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