How to Write Website Copy?

Do you know people stay only for 10 to 20 seconds on your site to read the content?

So, the question is how to grab their attention quickly. The answer is by writing attractive website copy. Not only writing but there are also several important elements that you need to add to the content to amplify its effect on the readers.?

Wondering how to write website copy?

Keep on reading to know.

How to Write Website Copy Perfectly?

There are several ways to write perfect website copy that can hit the right spot of user intention. These are as follows:

• Benefits are More Important than Features

Features only tell about a service or product. However, the audience will like to know more about how these features can benefit them.?

For example, if a car brand just goes on telling the features of their car models then readers won’t understand the technicalities and will leave the page soon. Hence, if they try to explain how these features can enhance the driving experience of the users then readers will grab the idea quickly and take purchase decisions.

• Competitor Research is Extremely Important

By doing proper competitor research you will gain ideas about what others are doing to attract more traffic. For example, you can get an overview of the keywords they are targeting.?

Also, you can observe the word count of their pages. However, competitor research is necessary not for replicating them but to use more valuable strategies to outrank them. You can use different competitor research tools or also hire a professional team to get this job done perfectly.

• Do Not Use Jargon

Using jargon will make your website copy unclear which will affect your user experience. You must remember that people who are availing of your services should get the ideas of your service immediately after reading the content.

?So, you must be clear with your approach with attractive and comprehensive phrases rather than using excessive difficult-to-understand technical terms.

• Proper Structuring is Important

Structuring falls under the 101 rules of content writing. You can make content more interesting by dividing that into proper subheads, bullets and numberings. Also, try to use white space as much as possible to create an attractive visual effect.

In addition, try to make proper transitions between paragraphs so readers understand the subject matter effortlessly.

• Add Proper Visuals

Visuals make your web copy more interesting. By substantiating your write-ups with suitable images and graphics you can create a great effect on your website and make your readers hooked to your content.

When adding images, try to give more importance to infographics, screenshots, etc. to make your ideas clear to your audience. Relevant images can uplift the quality of your content greatly.

Thus, hope you have got a brief idea of how to write website copy effectively. With these tips, there are many more that you can apply such as creating proper navigation, adding attractive CTAs etc. However, if you want the best website copywriting service then you can hire a professional agency that can guide you properly and help you to generate effective web copies.