How to Write Website Copy that Converts Traffic Into Customers

How Does Writing Great Marketing Content Help Drive New Business?

At RMMM we talk a lot about driving targeted traffic to your website. By “targeted” – we mean attracting visitors who already have their wallet out looking for your services.

For example, pretend your company rents out heavy-duty construction equipment in Chicago.

Who would you rather have land on your homepage:

A.) Someone who searches for: “Can you rent a crane?”

B.) Someone searching for “Crane Rental Chicago”

While Searcher A is still relevant to your business, and could possibly be a potential customer, Searcher B is obviously looking specifically for your services – and is more likely to result in a sale.

But driving tons of ‘Searcher B’s’ to your website won’t help you if you can’t get those relevant visitors to contact you or book a rental online, right?

That’s why Content Marketing is just as important as traffic generation – and these two strategies work best when combined together to transform your website into a powerful lead-generation tool.

Now content marketing is a huge concept, and involves creating long-term, cumulative strategies to engage your ideal audience. This marketing technique refers to the strategic use of crafted content and digital media, which provides valuable and relevant content to attract and keep a clearly-defined audience over time.

Did we lose you? – Let’s simplify that.

 Your content should make the reader like, know and trust you – and ultimately drive your audience to action. 

There are entire university degrees devoted to content marketing and copywriting, and obviously we can’t cover all of that here. For now, let’s focus on the high-impact content hacks which will help you drive new business through your website. Here’s what you need to know about crafting website copy designed to convert new visitors into pre-qualified leads.

10 Tips on Writing Copy That Sells And Converts Website Traffic Into New Business

We like to keep things short and sweet here - but if you'd like to dive deeper and learn more about each of these 10 conversion tips, we get a bit more in-depth on our blog here: https://rmmediaandmarketing.com/how-to-write-website-copy-that-sells-and-converts/

1. Make a personal connection to help the reader know, like and trust you.
2. Emulate what’s already working by analyzing the content of your top competitors.
3. Talk about your customer, not yourself or your Business - make it all about them.
4. Tell your reader exactly what you want them to do with a clear call to action.
5. Make it all about the pain point - What makes your ideal client wake up in the middle of the night from worry?
6. Offer proof - demonstrate that you can deliver with testimonials and case studies.
7. Don’t sell anything - avoid triggering the "saleman alarm"
8. Make your CTAs stand out on the page
9. Less is more - be concise and direct in your messaging.
10. Make it easy To read on a computer screen or mobile device.

You can learn more about conversion copywriting fundamentals, and these 10 tips, on our blog here: https://rmmediaandmarketing.com/how-to-write-website-copy-that-sells-and-converts/