How to Write Viral LinkedIn Posts with Perplexity

Today, I’ll show you a straightforward way to combine Perplexity, an AI tool built for real-time research, with proven strategies for creating viral LinkedIn posts. This method will help you build engaging, data-driven content that stands out in a crowded feed. If you’re looking to grow your LinkedIn presence, this is for you.

Why Perplexity Can Boost Your LinkedIn Game

Perplexity is great for one reason: it gives you accurate information, fast. Unlike other AI tools that excel in creative work, Perplexity helps you pull the latest data from reliable sources. If you want to share up-to-date industry trends or offer advice backed by solid facts, Perplexity is your best friend.

On LinkedIn, where trust is everything, your content needs to be more than opinions—it needs to be backed by facts. Perplexity helps you find that data quickly, so you don’t waste time digging through endless Google results or outdated articles. The result? Your content stands out because it’s credible and current.

The Mistake People Make with AI Tools

One common issue is using the wrong tool for the wrong job. Many people rely on AI tools like ChatGPT or Gemini to provide factual answers when they should be using Perplexity.

Tools like ChatGPT are great for creative content or writing but may not pull real-time data. On the other hand, Perplexity is designed to search for facts and up-to-date information, making it a better choice for research-based LinkedIn posts.

If you’re writing LinkedIn content that needs solid facts or data, using Perplexity is a no-brainer. Avoid the mistake of using a creative AI tool when you need reliable, sourced information.

How to Use Perplexity and Go Viral on LinkedIn

Here’s a simple, step-by-step way to use Perplexity in combination with the strategies for creating viral posts:

1. Find the Right Topic

Head to Google and type “How + [your niche].” Check out the “People Also Ask” section to see what common questions people in your niche are asking. For example, if you're in marketing, you might find, "How can I increase my website traffic?"

2. Get Your Answer with Perplexity

Take that question and go to Perplexity. Use this prompt:

"You are an expert in digital marketing. Answer this question: How can I increase my website traffic?"

Perplexity will pull data from multiple trusted sources and provide a solid answer. Now, you have a fact-based response that you can use in your LinkedIn post.

3. Turn the Answer into Engaging Copy

Take the answer from Perplexity and head over to ChatGPT. Use this prompt:

“You are a world class LinkedIn Ghostwriter. Write me a LinkedIn carousel post on how to increase website traffic, using the information from Perplexity:

[Insert copy from perplexity research here]

Use a strong hook as a headline, include 3 reasons why this topic is important and then have a step by step breakdown of the action points. The penultimate slide should include a summary of the steps and the last slide should have a CTA. Keep it simple.”

Now, you’ve got an engaging LinkedIn carousel post ready to go. It's already broken up into digestible points for easy reading.

4. Design a LinkedIn Carousel

Visual content performs extremely well on LinkedIn. To create a carousel, go to Canva and choose a template. Use the points from ChatGPT to create slides that are easy to read and visually appealing. Each slide should cover one point, keeping it short and clear.

How to use chatGPT to create a bulk carousel using Canva

5. Write Your LinkedIn Post

The final step is writing the post to go with your carousel. Here’s an example of what you could write:

"Struggling to drive traffic to your website? Here are 5 proven tips to boost your numbers, backed by the latest data. Swipe through the carousel for quick, actionable tips!"

This short intro gets attention and sets up the reader for the more detailed content in the carousel.

How Perplexity’s Collections Feature Saves Time

If you regularly post on LinkedIn about a particular topic, Perplexity’s Collections feature can help you save time. Let’s say you frequently write about digital marketing trends. You can create a collection that stores all the relevant research and articles you’ve found. Each time you write a new post on that topic, you have all the sources you need in one place.

This feature helps keep your content consistent and ensures you’re always delivering up-to-date, reliable information.

Tips for Going Viral on LinkedIn

Here are some quick tips to help your posts reach more people on LinkedIn:

- Pick a Focused Topic: Broad topics don’t perform as well. Narrow your focus to something specific, like “How to Increase Engagement on LinkedIn,” rather than “How to Succeed on Social Media.”

- Break it Down: Make your content easy to digest. LinkedIn users prefer short, actionable tips that can be consumed quickly.

- Engage with Your Audience: Respond to comments, ask questions, and keep the conversation going. Posts that spark engagement are more likely to get shared and seen by a larger audience.

Real-World Example

Imagine you’re writing a LinkedIn post on “The Top 5 Social Media Trends of 2024.” You:

1. Google: Search for top social media trends and check what’s being asked in the "People Also Ask" section.

2. Perplexity: Use Perplexity to find the most up-to-date answers and data on these trends.

3. ChatGPT: Use the data to create engaging, shareable copy for a LinkedIn carousel post.

4. Canva: Design a visually appealing carousel that breaks down each trend into bite-sized tips.

5. LinkedIn: Post with a catchy opening like, “Wondering what social media trends will dominate in 2024? Swipe through to find out.”

By combining these tools, you can quickly create high-quality content that’s credible, visually appealing, and highly shareable.

Wrap-Up: How Perplexity Can Boost Your LinkedIn Game

To create standout LinkedIn content, you need the right tools. Perplexity helps you find reliable, up-to-date data, and combining that with engaging copy and strong design can take your posts from good to viral.

Here’s how to get started:

- Use Perplexity to research and gather data.

- Create engaging copy with tools like ChatGPT.

- Design carousels or visual content with Canva.

- Build collections in Perplexity to save time and keep your content consistent.

Follow these steps, and your LinkedIn posts will not only capture attention but also position you as a reliable source of valuable insights.

Until next time, happy creating!

~ Neeraj Shah ??

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