How to Write User-Friendly Web Content

How to Write User-Friendly Web Content?

Introduction:?The goal of many websites is to attract visitors and convert them into customers or leads. But for a website to be effective, it needs to have well-written, user-friendly content. Unfortunately, many businesses make the mistake of thinking that the content will take care of itself as long as their website looks good. However, the truth is that the quality of your content is just as important as the design of your website—if not more so.?

Here are four tips for writing user-friendly web content:

1) Put Your Readers First

One of the most important things to remember when writing web content is that you are not writing for yourself—you are writing for your readers. Your content should be clear, concise, and easy to understand. It should also be free of typos and grammatical errors. In addition, your content should be organized in a way that makes sense and flows smoothly from one topic to the next. Finally, don't forget to proofread your work before you publish it!?

2) Make It Scannable?

Most people who visit your website will not read your content word for word—they will scan it instead. So, ensuring that your content is easy to scan is essential. You can use short paragraphs, bullet points, headings, and subheadings. Additionally, it would help if you used typography (such as bolding or italicizing) to highlight key points and make them easier to spot.?

This image is a perfect example of how we used different font sizes, capital letters (AC), normal mixed case (MC), title case (TC), headings, animation, and body text to make this client's website easily scannable on mobile view.

3) Use Icons, Images, and Videos?

Another way to make your content more user-friendly is to break it up with images, videos, and icons. People are visual creatures, so adding visual elements to your blog posts and web pages can help capture—and hold—their attention. Just be sure not to go overboard; a few well-placed visuals can do wonders for your user experience, but too many can be overwhelming and deter people from reading your content.?

These animations were added to our client Citihub's website to help guide the reader down the page and keep the reader engaged.

4) Include Calls-to-Action?

Finally, don't forget to include calls-to-action (CTAs) throughout your website. A CTA is an instruction telling your readers what you want them to do next (e.g., "Click here to learn more," or "Sign up for our newsletter"). CTAs provide direction and guidance for users, which can be especially helpful if they get lost on your website or are having trouble finding what they're looking for. Including CTAs also helps increase conversion rates by giving users a specific action to take rather than just asking them generically to "contact us" or "learn more."?

In this example, the red buttons pop and call the user to the most important actions on the page. The balance of imagery, color, and text ensures that the "Shop Now" button and "Find your flavor profile" CTAs don't get lost.

In this holiday ad seen above, the CTA "Shop Now" button is prominently placed while integrating beautifully with the design.

Conclusion:?

User-friendly web content is essential for any business with an online presence. After all, if potential customers can't understand or navigate your website, they will not stick around long enough to become actual customers. Fortunately, you can do a few simple things to make sure your content is user-friendly, including putting your readers first, making it scannable, using visuals wisely, and including calls to action throughout your site.