How to Write Unicorn-Level LinkedIn Copy That Actually Stands Out

You know the feeling: scrolling through LinkedIn and everything looks the same. Corporate buzzwords, vague advice, another motivational quote. Nothing jumps out.

Then, bam—you stop. Something about a post pulls you in. It’s different. It’s bold. It feels like a conversation, not a pitch.

That’s unicorn copy. It’s rare, it’s powerful, and it gets you noticed. So, how do you make your LinkedIn posts that kind of magic?

Here’s how.

1. Start Strong: Your Hook Is Everything

You’ve got about three seconds to grab attention before someone scrolls past. So, don’t waste time with a warm-up. Your first line needs to slap—make people curious, make them think, make them stop.

Forget starting with, “I’d like to share…” or “Thought I’d post today about…”

Instead, hit them with something that forces a reaction:

• Challenge their thinking: “LinkedIn isn’t about connections anymore—it’s a sales machine.”
• Ask a hard-hitting question: “Why are your LinkedIn posts invisible?”
• Drop a surprising stat: “85% of LinkedIn posts go unread. Here’s how to make sure yours doesn’t.”

The goal? Make them need to click “see more.” Don’t give them a choice.

2. Write Like You’re Talking to a Colleague, Not a Corporate Memo

Nobody wants to read something that feels like it’s been polished by a committee. LinkedIn is a professional space, but it’s still a place where people want real conversations. Your posts should feel like you’re talking directly to one person, not a crowd.

• Keep it simple: Use everyday language. Avoid jargon and long-winded sentences.
• Be direct: Write like you speak—short sentences, punchy thoughts.
• Show some personality: Humor, honesty, even a little edge makes you relatable.

Example: Instead of saying, “In today’s rapidly evolving business landscape, innovation is critical,” try, “The market’s moving fast. If you’re not innovating, you’re falling behind.”

Keep it tight. Keep it human.

3. Tell a Story That Matters

Stories connect. Facts are fine, but stories are memorable. The key? Your story doesn’t need to be a groundbreaking life event—it just needs to resonate with your audience and make a point.

Here’s a quick formula:

• The Problem: Set the scene. What challenge were you or your client facing?
• The Journey: What steps did you take to solve it? What happened?
• The Lesson: What’s the takeaway your audience can apply to their own lives?

Example: “A year ago, I was stuck at 500 views per post. I was doing all the right things—posting consistently, sharing insights—but no traction. Then I realized: I wasn’t connecting. I started telling stories about my actual failures, not just my wins. Engagement skyrocketed. Here’s why vulnerability works on LinkedIn…”

People don’t connect with bullet points. They connect with experiences.

4. Shift the Focus: Make It About Them, Not You

Here’s the secret: Your audience doesn’t care about you. They care about what you can do for them. When you’re writing LinkedIn copy, always ask yourself, “What’s in it for them?”

• Solve their problem: Offer solutions to issues they’re dealing with right now.
• Share insights they can use: Give them something practical, not just theoretical.
• Teach them something new: People love learning—make sure they walk away with something actionable.

For example, instead of saying, “I’ve helped 50 clients increase their sales,” flip it to, “Here are three strategies my clients used to boost their sales by 30%.”

It’s not about showing off your success—it’s about showing them how they can succeed.

5. End with a Purpose: Call Them to Action

Don’t leave your audience hanging. You’ve got their attention, now tell them what to do next. Your call to action (CTA) should feel natural, not forced.

Think of it like continuing a conversation:

• Invite engagement: “How are you growing your LinkedIn engagement? Let’s swap ideas below.”
• Offer help: “Need help with your LinkedIn strategy? Shoot me a message.”
• Ask for feedback: “What’s one thing that’s worked for you on LinkedIn? Share it with me—I’d love to hear.”

Your CTA doesn’t have to be a hard sell. Just guide people to take the next step—comment, connect, or reach out.

6. Keep It Skimmable: People Scroll, They Don’t Read

Even if your post is gold, no one’s reading a giant block of text. Your format matters. LinkedIn is a skimming platform, so your copy needs to be broken up in a way that’s easy to digest.

• Use short paragraphs: No more than 2-3 sentences each.
• Add lists or bullet points: These help highlight key points and make your post scannable.
• Break up text with emojis (if appropriate): A well-placed emoji can add a bit of personality and make your post visually appealing.

Think of your post as a series of quick bites, not a meal people need to sit down for. Make it easy to consume on the go.

Final Thought: Would You Stop to Read It?

Here’s your final test for unicorn-level LinkedIn copy: After you’ve written your post, ask yourself, “Would I stop and read this?” If the answer is no, go back and tweak it.

Because here’s the thing: Unicorns don’t blend in—they stand out. And neither should your LinkedIn posts.

Next time you sit down to write, remember: be bold, be human, and make them care. That's the difference between a post that gets ignored and one that makes people stop and say, “This is different.”

So, are you writing unicorn copy—or just another LinkedIn post? Share it with me—I’d love to hear.”