How to Write a Successful Podcast Outreach Email
Congrats, the hard part is over:?Finding podcasts and their contacts.?
Now the fun part — crafting your podcast outreach email
Here are the steps you'll need to follow to spark a podcast creator's interest.
1. Listen to the Podcast?
For a stellar outreach email, listen to the podcast you want to pitch.
The more you know about the host's show's tone and interview style, the better you'll be able to tailor your pitch
2. Find an Angle?
After you understand the podcast's tone, topics, and style, ask yourself:
"What can I bring to the table?"
The next step is to convince the host that your perspective or discussion topic is unique.
For example, a running/fitness podcast probably doesn't need another guest discussing "How to run your first 5K" since they already covered that. It's also a topic that's saturating running podcasts, so it doesn't hurt to see if podcasts like the one you're interested in have also covered a common how-to topic.?
Keep in mind:?The podcaster's goal is to create great content for their show and ultimately?grow their audience. So consider how you can contribute to the podcaster's success when looking for your angle.
3. Show Your Credentials?
Let's say you've already guested on other podcasts, let the podcast host know. It shows them you're not a rookie and have experience with their medium.?
A great way to showcase your podcast guest appearances is to include a link to your?Podchaser creator page. The podcaster can view your complete podcasting resume and listen to the episodes you've appeared on with that link.?
Haven't been on a podcast yet??Don't be discouraged. There are still a few ways to share your credentials
领英推荐
Don't have an audio or video recording? No worries. Instead, explain your credentials concisely, as you would in a job interview.
4. Promise to Promote Their Show
If you have an online following, promise to cross-promote your?guest appearance?to your audience. It's a win-win: The podcaster's audience gets to see you, and vice versa.?
5. Be Concise
Brevity is your friend. Get to the point quickly.?
Getting a response to your email is an uphill battle. Your goal is to spark attention
With all that in mind, don't meander in your pitch.?In under 200 words – describe who you are, what you like about the podcast, what you'd like to discuss on the show, and how your appearance would benefit the podcast.
6. Or…Hire Someone To Do it All for You
If this all sounds incredibly difficult, it's because it is. A fantastic alternative to trying to book yourself is?Podchaser Connect.
Our podcast booking experts will handle every step for you:
Thousands of guest placement pitches later, we've perfected the best podcast outreach email. Working with you or your team, we can craft outreach emails that land and generate results.