How to Write a Script for a Marketing Video
Photo: Shutterstock Graphic: Julian Mather

How to Write a Script for a Marketing Video

4 Simple Templates for Writing Video Scripts. I get asked this a lot??How to Write a Script for a Marketing Video?? and I reply ‘conversationally’.

Use these prompters and don’t overthink it!

These are not mine. I have collected these over the years and are part of a larger collection I’ll share over time.

How to use them: Read them to yourself in a light animated tone then keep going and add your own content. Rinse and repeat. Just brainstorm. Keep the rhythm going. Don’t over-explain.

 

  • You know how…
  • Well…
  • In fact…
  • So…

 

  • I help these people…
  • With these issues…
  • Get these results…
  • For this much work…
  • For this much money

 

  • Is it easy?
  • Does it work?
  • Can I do it?   (add testimonials to prove it's achievable)

 

  • So what’s my problem
  • How are you solving it
  • Why should I trust you
  • Who else has trusted you
  • What great things happened for them

Want to make simple and measurably effective business videos with your smartphone at a fraction of the cost and without all the waiting? Start with the free 35-minute Business Video Masterclass at www.julianmather.com


Priya Mishra

Public Speaker| Our Flagship event Global B2B Conference | Brand Architect | Solution Provider | Business Process Enthusiast

2 年

Julian, thanks for sharing!

KATRINA JOHNSON

Connecting Leaders and Teams|Leadership|Team Dynamics|Culture|Systems|Governance|Mentor| Coach| Out-sourced HR | Facilitator

4 年

Thanks Julian :)

回复
Matt Wilhelm

Pro BMX Rider / Motivational Speaker at Matt Wilhelm Inc.

4 年

Awesome. I'm working on a new video right now. Thanks!!!

Sha-En Yeo (MAPP, CSP)

Happiness Scientist | 2x TEDx Speaker | President, Asia Professional Speakers Singapore | Clients: VISA, Google, TikTok, RBC

4 年

This is brilliant Julian Mather !! Thank you for the tips ????????

Lisa Evans MBA

I coach leaders in high-impact public speaking, presentation skills, and business storytelling. My goal is to help you communicate with confidence and clarity.

4 年

Fabulous content as always Julian Mather

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