How to Write Red-hot Email Subject Lines
Sean Van Zant
I AM a CALLED & CHOSEN AI Direct Response Marketer who writes copy that helps businesses and marketers generate more leads and sales | Website Content Detective
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Headlines and Email Subject Lines
What do all of these headlines have to do with email subject lines?
All of them are winners. Which means they got a lot of sales. They are like email subject lines, just for sales letters or other copy.
Write red-hot subject lines to get your emails opened. Who wants to open an email with a boring subject line? I know I wouldn’t.
Writing Red-hot Subject Lines
One of the best ways to write red-hot subject lines is the C, B, P formula. The Curiosity, Benefit, and Proof subject line elements. If you can get at least two of these elements of that formula into your email subject lines, they’re more likely to be winners. And more of your emails will get opened.
Curiosity is Never Enough
Using curiosity is not enough to get great open rates for your emails. You’ve got to have the benefit or the proof added. You can even have the benefit and the proof. Or the curiosity and the proof to make it more likely your emails get opened.?
Putting the Formula Into Action
Let’s take one of the most boring things you can think about…
A yellow, wood, writing pencil.
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Yellow Writing Pencils Makes Fred a Millionaire for curiosity and proof.?
It’s using proof because you can back up Fred’s story. And Fred becoming a millionaire is a benefit.
How You Can Write Red Hot Subject Lines
Use the words and phrases that most resonate with your prospect. And use the most emotionally compelling words and phrases.
2. Find the emotionally compelling idea or the big promise of your product.
Discover the idea that’s emotionally compelling, and make it sell-able.?
3. Discover all the benefits your product delivers, and make a promise of what your product delivers to the benefit that mostly resonates with your product.
4. Find out what kind of proof you can offer your prospect. Find statistics, historical, social proof, scientific studies, or other data that backs up the promise of your product.
5. Finally, always make sure that you have at least one of the elements of Curiosity, Benefit, or Proof in the headline. Always aim for two of them if possible.
As long as you follow these tips, you’ll be well on your way to mastering how to write red-hot email subject lines.
I’m an AWAI-verified copywriter. They are considered the “The Gold Standard” in copywriting training.
You can email me or schedule a free consultation call on how I can help you write better email subject lines, or another copy project you might have.
Check out my website on how I can help you get all the leads, sales, customers, and profits than you can handle!
Helping ambitious entrepreneurs & full time business coaches escape the trap of growing their business whilst sacrificing time & life. Working on the elements of delivery, sales & high quality daily lead flows.
3 个月Sean, thanks for sharing, always good to see some insights from people who have viewed my profile or are connected to me.
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1 年Great tips, Sean Van Zant! How do you balance creativity and relevance when crafting email subject lines for different target audiences?