How to Write, Publish, and Leverage a Press Release to Get PR and SEO for Your Business with E-Releases CEO Mickie Kennedy (part 2)

There are many elements that go into the quality of a press release, but the most important is that it's well written.

It's not enough to just write up a press release and send it out into the world. Sure, you can write about the latest trends, but what good is it if it doesn’t connect with your audience??

You need to know who your audience is, what they want to read about, and how they want their news delivered.

Developing a unique messaging strategy is essential to connecting with your audience and getting them to click. This strategy needs to be tailored to the media outlet and its audience.?

Speaking of media outlets, building a relationship with them is essential for a successful PR strategy. This is because they are the gatekeepers for your messaging, and an effective PR strategy is all about getting them on your side.?

In addition to unique messaging, a great press release also includes the use of visually appealing infographics and images. Images and text are two crucial parts of PR, and to get the most out of your communications, you need to make sure that both are reinforced with the same message.?

A catchy headline is also important. It grabs your audience's attention and compels them to read on. You want your headline to be informative and captivating, not too long or complex, and always relevant to the story at hand.

Nailing these elements together is what eReleases Press Release Service does best. Mickie Kennedy, founder and president of eReleases, has been recognized for his efforts to develop an effective PR strategy, and now he’s helping other organizations do the same!

“So many people have success with PR when they've approached it with an openness and a willingness to try it and test it. The media is just looking for great content. And a lot of it comes from really small companies, people who have large ideas. If you're willing to share those ideas, you can really go far with PR.”

-Mickie Kennedy

Mickie Kennedy is the founder of eReleases. He created the company after observing the challenges of small and medium-sized businesses to have access to newswire with a personal touch. Mickie earned an MFA in Creative Writing from George Mason University.

There are many elements that go into making a good press release, so if you want to know more about the process, I suggest you take the time to listen to this episode. This is your chance to learn from someone who has been at the forefront of this field for years. So tune in, and let’s get you to your next press release! This is part two of our deep dive into press releases. In case you missed the last episode, we talked about what a press release is and how to use them as your leverage. If you want to catch up on that episode, click here !

Topics We Cover in This Episode:?

• Crafting the elements of an effective press release
• Why every business needs a unique story to tell
• Why media relations are essential in press release distribution
• How your headline makes or breaks press releases
• How to use press releases for SEO
• Why eReleases is a great option to get your press release published

Check out how Gloria can help you maximize your announcement and write your entire press release on a VIP day at www.gloriachoupr.com/vip

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass .