How to Write a Powerful Social Media Bio (+ Free Templates)

Your social media bio is a crucial part of your online presence and often the first thing people see when they search for you online. A strong bio can have a persuasive effect – drawing users to follow you, contact you, and work with you. It can also boost your SEO and generate traffic for your website.

The length of your social media bio will vary depending on what platform you’re using. However, there are some elements of a successful social media bio that translate well across all or most channels.?Read on for tips and handy free templates!

Start by including the basics:

Who you are

Keep it simple – your name, your job or business title, and maybe a line or two about your history (such as how many years you’ve been in business). You want people to get a sense of your expertise and career at a quick glance.??

What you do

What’s your profession? What services do you offer? What area of insurance do you specialize in? What customers do you serve? Again – you want your readers to get a sense of your expertise and niche in a single glance. Ideally, your prospects will see themselves in this description and feel inspired to reach out.

Your location

If your business is tied to a location, be sure to include that. Not only does it provide valuable information for those in the area looking for your services, it also can improve your local search rankings.

Your personal interests

Not all social media platforms lend themselves well to talking about your personal interests. But some more casual platforms provide the perfect place to personalize things a little bit. It’s okay – even encouraged – to mention how much you love your dog, the outdoors, or gardening in longer-form bios in a more casual setting. This humanizes you and can even add to your brand.?

A specific call to action

What do you want people to do after seeing your social media bio? Get in touch with you? Download a free report? Schedule a consultation? Be sure you tell them clearly and succinctly – with a definite idea of what benefit they’ll get out of taking that action.

Links to your website or other relevant sites

Take advantage of the opportunity to link to your website. You may have a specific landing page you want people to go to after reading your CTA – in which case, link to that.

Tone is important here, so consider what tone your brand is best expressed by. A more professional voice might not include your personal interests. A fun, relaxed tone might be a little more humorous. You have only a small amount of space to make a great first impression, so it’s okay to take some time to develop an effective social media bio – the effort will be worth it.

Need some help getting started? We’ve got you!???

Free Social Media Bio Templates

LinkedIn:

At?[Company Name], we?[the service your company provides]. With a focus on?[what makes your company different], we help?[target customer]s feel?[feeling customer gets after your service]?when it comes to?[what your customer does].?

With?[number of years you’ve been in business]?years of experience in the?[industry/niche]?sector, we have developed a deep understanding of?[customer’s challenges]?and are committed to delivering actual solutions. We can help you?[list 3 main services]?– so you can focus on?[customer’s end goal].

Check us out at?[website URL],?or feel free to send us a message at?[email address].

Instagram:

[Company Name]

Experts in the?[industry]?space.

We help?[target customer]s feel?[feeling customer gets after your service]?when it comes to [what your customer does].

Facebook:

We help?[target customer]s?[the service your company provides].

With?[number of years you’ve been in business]?years of experience in the?[industry/niche]?sector, we have developed a deep understanding of?[customer’s challenges]?and are committed to delivering actual solutions. We can help you?[list 3 main services]?– so you can focus on?[customer’s end goal].

Be sure to like our page for updates, and valuable insights. Want to learn more? Visit our website at?[website URL].

Still have questions? Let’s get in touch.?We can help uplevel your social media profile and tailor it perfectly to the insurance industry.?Email Kristen Nevins at?[email protected]?or call 707-410-7254.

Kristen Nevins, CDMP, has over a decade of experience in marketing and communications. She joined Direct Connection in early 2018 and leads the team with her extensive digital marketing expertise. You can?follow Kristen on LinkedIn?for more.