How to Write an Opening Line?
Nahid Hasan
Entrepreneur | Investor | Digital Marketing Strategist | Growth Hacker | Managing Director & CEO, Bizcope
“An opening line should invite the reader to begin the story. It should say: Listen. Come in here. You want to know about this.” – Stephen King
People came to your content by seeing an attention-grabbing headline. Now it’s time to prove to them that they are going to get the exact same things what have they expected for, or even more. And you need to give them that feeling from the very start.
How can you do that?
The answer is very simple, with a powerful first line. Below I am sharing some proven secrets I have learned in my last 10+ years blogging journey.
- Start in storytelling the way
- Start with a powerful quote
- Start with a question
- Start with a humor
- Start with a direct answer
- Start with something surprising
- Start with an offer/value they are going to get if they continue the entire content.
79% of Web Users Don’t Read the Entire Content; they Scan it:
Yes, the heading is right, 79% of the web users don’t read the entire content, they scan it. So, as a content producer, you need to make it scan-able. How can you do it?
- Adding Heading and Subheading
- Adding Bullets
- Highlighting Powerful Lines/Words (Can do it by giving different colors/making it bold).
- Using Images
- Adding Quotes
By adding all these parts, we are making it easy for both types of audience, who love to read the entire content, and also the audience who love to scan.
Interesting topics. I learned something from this post. Thank you, Sir for your valuable post.