How to Write Marketing Emails That Convert

If you want to write marketing emails that convert, you're in the right place. Your writing can make a big difference. But don't worry, you don’t need to be a pro to see great results.

Start with the basics, and you’ll do well.

Becoming a Good Email Writer

Email marketing works best when you give readers valuable content they care about.

It's great if your writing is polished, but what matters most is delivering value. This should be a relief if you’re just starting.

If you also focus on things like segmenting your email lists, you’ll have even less to worry about. A well-segmented list doesn’t need a master copywriter to convert.

Just focus on giving value to your readers, and you'll do fine. Copywriting takes time to master, but you don’t need to be an expert to benefit from email marketing.

Your email copy is just one factor. Even the best copy won’t work if your list isn’t well-segmented or your emails aren’t delivered properly.

Write Content That Converts

Writing compelling content helps you convert more.

If your content is valuable, it will convert even if your writing isn’t perfect. Think of good copy as a multiplier.

The best way to sell with your emails is to guide your leads on a journey. Help them see the benefits of your product for themselves.

Guide Your Leads

Frame your product as the solution to their problems. People don’t like sales pitches.

Position yourself as a guide who helps solve their problems. Use clear and simple language to show you understand their pain points. Highlight how your product makes their lives easier. Focus on benefits, not just features.

Here’s how to do this:

1. Success Stories: Share subtle references to success stories in your emails.
2. Testimonials: Use raving fan testimonials in your promotional emails.
3. Case Studies: Create downloadable case studies to share when they’re considering your product.

Conclusion

Starting as an email writer doesn’t have to be hard. Focus on giving value and guiding your leads to see how your product helps them. You don’t need to be a master copywriter to see great results.

Apply these basics + other email marketing tips we talk about on our blog, and you’ll see your conversions improve.