How to Write a LinkedIn Summary That Stands Out

Your LinkedIn summary is one of the most important sections of your profile. It’s where you tell your story, showcase your expertise, and give people a reason to connect with you. But let’s be real—writing it can feel overwhelming.

Not sure where to start? Don’t worry—I’ve got you covered. Here’s a step-by-step guide to writing a LinkedIn summary that grabs attention and helps you stand out.

1. Start With a Strong Hook

Your first sentence needs to hook people in. Think of it as your headline. If it’s not interesting, people might not bother reading the rest. You could start with:

• A bold statement: “I help businesses scale to 7 figures using proven marketing strategies.”
• A question: “What’s the biggest challenge you face in building your brand?”
• A powerful fact: “I’ve helped over 50 companies boost their sales by 30%.”

Pro tip: Avoid generic openings like “I’m a hard worker” or “I’m passionate about what I do.” Instead, highlight your unique value.

2. Tell Your Story

The best LinkedIn summaries are personal and engaging. People want to know who you are, not just what you do. Share a bit about your journey:

• How did you get into your field?
• What challenges have you overcome?
• What motivates you to do what you do?

For example: "After 10 years of working in corporate marketing, I realized my passion was helping small businesses build their brands. I made the jump to freelancing, and since then, I’ve helped dozens of clients create strategies that drive real growth."

3. Highlight Your Expertise and Achievements

Once you’ve shared your story, it’s time to back it up with your skills and achievements. This is where you show your credibility:

• What are you really good at?
• What results have you delivered for your clients or company?
• Have you won any awards or reached any significant milestones?

For example: "Specializing in social media strategy and content creation, I’ve increased engagement by 150% for clients in the tech industry, helping them reach new audiences and boost conversions."

4. Showcase Your Personality

Don’t be afraid to let your personality shine through. LinkedIn is a professional platform, but that doesn’t mean your summary has to be robotic.

Are you funny, enthusiastic, or detail-oriented? Let your tone reflect who you are. If you can weave in a bit of your personality, you’ll stand out even more.

5. Add a Call to Action (CTA)

Don’t end your summary without telling people what to do next. A clear call to action (CTA) encourages engagement. Do you want people to connect with you, check out your portfolio, or book a consultation?

For example: "Let’s chat! If you’re looking for a marketing strategy that delivers results, send me a message, or feel free to connect with me here on LinkedIn."

6. Keep It Simple and Clear

Lastly, don’t overcomplicate your summary with jargon or long-winded sentences. Keep it concise and easy to read. Bullet points can help if you want to list out your skills or achievements without overwhelming the reader.

The Takeaway

Your LinkedIn summary is your chance to make a great first impression. Make it personal, highlight your expertise, and end with a clear call to action. Remember, your story and your unique value are what will make people want to connect with you.

Need help crafting your perfect LinkedIn summary? Drop your thoughts in the comments or send me a message—I’d love to help you stand out!