How to Write LinkedIn About Section that Feels Alive!

I can’t speak for life, but if your LinkedIn About section doesn’t excite people, your profile might come off as… well, DEAD!

I’ve brainstormed and collected some plug-and-play About section templates that I personally use for my clients. And now, I’m sharing them exclusively with you.

?? About Me:?

[Who are you?]?

Example: "I am a [certified professional/experienced expert] with over [X years] of experience in [your field/industry]. My mission is to [your professional mission or purpose]."?

?? Background:?

[What’s your career story?]?

Example: "With a [degree/background] in [field], I began my career as a [initial role]. Over time, I discovered my passion for [what you’re passionate about] and transitioned into [current focus]."?

?? Expertise:?

[What are your superpowers?]?

Example: "I specialize in [key skills/services you offer], helping [who you help] achieve [the result you deliver]. As a certified [certifications/training], I focus on [specific techniques/areas you excel in]."?

?? Professional Services:?

[What services do you offer?]?

Example: "As the [your role or business name], I offer [types of services] through [programs or methods]. My work focuses on [what you aim to achieve for your clients]."?

?? Published Work & Speaking Engagements:?

[Do you have thought leadership or accolades to showcase?]?

Example: "I am a [TEDx speaker/author of X books], including:?

• [Book Title]: [Brief Description]?
• [Book Title]: [Brief Description]"?

?? Key Focus Areas:?

[Highlight your value propositions.]?

Example: "I help [who you help] to [results/transformations], specializing in:?

• [Key Area 1]?
• [Key Area 2]?
• [Key Area 3]"?

?? Public Speaking & Advocacy:?

[Do you engage in public forums or community activities?]?

Example: "As a [public speaker/advocate], I enjoy working with [audience type]. My mission is to [core professional value]."?

?? Let’s Connect:?

[Make it easy to reach you!]?

Example:?

• Phone: [Your Number]?
• Email: [Your Email]

Not sure if you noticed, but the About section I wrote for my client is crystal clear, well-structured, and packed with the right keywords. ??

(Pro tip: Adding relevant keywords is the best way to reach a wider audience!)

Now, let's move on to my About section.

Scroll down to find your answer! ??

?? I specialize in [Your Area of Expertise], helping [Target Audience: Founders, Business Owners, Coaches, etc.] build their personal brands on [LinkedIn, Meta platforms, etc.] and [Desired Outcome: e.g., "boost their presence", "generate inbound leads", "grow their network"] in [Time Period: e.g., 1 month] through strategic content marketing.

?? My journey: From [Previous Careers, Roles, or Experiences], I found my passion in [Current Role or Focus]. I bring together my diverse background in [mention relevant skills] to help you craft personal brands that [Desired Impact, e.g., "sell experiences", "attract high-value clients"].

?? Achievements:

[Award or Recognition 1]

[Award or Recognition 2]

Featured in [Media Coverage/Press Mention 1], [Media Coverage/Press Mention 2], etc.

[Guest Speaking Engagements or Keynote Addresses, e.g., "Guest Speaker at XYZ"]

[Training or Impact Statistics, e.g., "Trained 1000+ individuals in..."]

[Key Milestone or Success, e.g., "Helped corporates close deals worth $500B"]

? How I Help: My team and I offer a complete range of services, including:

→ [Service 1]: [Brief Description of Service, e.g., "LinkedIn growth strategy"]

→ [Service 2]: [Brief Description of Service]

→ [Service 3]: [Brief Description of Service]

→ [Service 4]: [Brief Description of Service]

? Who I Can Help:

[Target Audience 1]: [How you help them, e.g., "Amplify your personal brand and secure high-value deals"]

[Target Audience 2]: [How you help them, e.g., "Gain market visibility through effective branding strategies"]

[Target Audience 3]: [How you help them, e.g., "Establish thought leadership and attract clients"]

CTA: Feel free to connect for [Workshops, Collaborations, 1:1 Consultations]!

If you're someone who wants to infuse storytelling into your About section, I’ve got something special for you too my BRO!

About Me:

Hey there! I’m [Your Name], and my journey has been anything but ordinary. From starting out as a [mention your first job/role] to eventually becoming [current role], I’ve learned that the best stories are the ones that bring people together.

I’m passionate about [mention your passion/field of expertise], and over the years, I’ve had the privilege of helping [describe who you’ve helped – clients, companies, individuals]. Whether it’s guiding [target audience] to [specific results or transformation] or creating [type of work/product], my goal has always been the same: to make an impact.

What I Do:

I specialize in [what you do – e.g., helping businesses grow, coaching leaders, creating content, etc.]. With [X] years of experience, I’ve built a toolkit that includes [mention a skill, method, or service]. I believe that success isn’t just about the big wins; it’s about the everyday moments and connections that lead us to our true potential.

My Mission:

At the heart of everything I do is the belief that [mention a core belief or value]. This drives my work and pushes me to keep learning, growing, and helping others do the same. I’m here to [mention the impact or goal you aim to achieve for your clients].

Let’s connect and see how we can create something amazing together!

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