How to Write LinkedIn Posts That Get Engagement

Let’s be real—writing LinkedIn posts that get engagement isn’t about going viral. It’s about creating real conversations and building connections.

Whether you’re trying to grow your brand, attract new clients, or simply connect with your industry, your content needs to speak to your audience. And guess what? There’s a way to do it.

Here’s how to craft LinkedIn posts that people actually engage with:

1. Nail the Hook

The first sentence is everything. If you can’t hook someone in those first few seconds, they’ll keep scrolling. So, make it count.

• Examples: “Do you ever wonder why your posts don’t get noticed?”“I turned down a big opportunity last week. Here’s why…”

The goal is to get them curious. Make them stop, think, and click that “read more” button.

2. Tell a Story

People remember stories, not stats. Share personal wins, failures, or lessons you’ve learned along the way. It’s about showing who you are—not just what you know.

• Example: Instead of saying, “Consistency is key,” try “When I started posting consistently, I went from 500 to 5,000 followers in six months.”

Stories make you relatable, and people engage with what they relate to.

3. Provide Value

No one’s going to engage with fluff. If your post doesn’t offer some kind of value—whether it’s advice, insights, or even inspiration—it’ll get lost in the noise.

• Example: “Here are 3 ways to improve your personal brand today…”

Always ask yourself, “What’s in it for them?”

4. End with a Clear CTA

Don’t just drop a post and ghost. Tell people what to do next! Want comments? Ask for them. Want likes? Say so.

• Examples: “What’s your biggest struggle with [topic]? Drop it in the comments!” “If this helped, hit ‘like’ so I know to create more like it.” “Follow me for more tips on [topic]!”

5. Be Consistent

Posting once in a blue moon? Nah, that won’t work. Consistency builds trust. Whether it’s posting 3x a week or just weekly, showing up regularly is key.

6. Engage Back

You can’t expect engagement if you don’t give any. When someone comments, reply. Ask follow-up questions. Build those conversations, and LinkedIn will boost your visibility.

Quick Tip: Try Different Formats

Text posts, carousels, polls—switch it up! Experiment with different content styles to see what clicks with your audience.

Bottom Line?

If you want engagement, you need to show up with value, consistency, and a little bit of personality. No more boring corporate talk—people engage with people, not robots.

Now it’s your turn: What’s the best LinkedIn post you’ve seen recently? Share it in the comments!

If this resonated with you and you want more no-BS tips on personal branding, hit “Subscribe” and stick around for my next newsletter.