How to Write LinkedIn Posts That Actually Get Clients

LinkedIn is more than just a professional networking platform—it’s a powerful inbound marketing tool for freelancers. With the right content strategy, you can attract potential clients, build trust, and convert connections into paying customers. But how do you write LinkedIn posts that get clients?

In this guide, we'll break down a content strategy designed specifically for freelancers who want to use LinkedIn to generate inbound leads. You’ll learn what to post, how to engage your audience, and key strategies to turn views into business opportunities.

1. Understand Your Audience

Before you start writing, define your ideal client. Ask yourself:

• Who are they?
• What industries do they work in?
• What problems do they face?
• How can your services solve those problems?

Once you have a clear picture, tailor your content to address their pain points and provide value.

2. Optimize Your Profile First

Your LinkedIn profile acts as a landing page. If a potential client likes your post and visits your profile, it should communicate your expertise. Optimize it by:

• Write a compelling headline that describes what you do and who you help.
• Crafting a strong about section that tells your story and highlights your value proposition.
• Adding a professional profile picture and a relevant cover image.
• Featuring your best work or case studies in the Featured section.

3. The Anatomy of a High-Converting LinkedIn Post

A LinkedIn post that attracts clients typically follows this structure:

A. Hook (First 2 Lines)

Your first two lines determine whether people will read further. Use:

• A bold statement: “90% of freelancers fail because they ignore this…”
• A thought-provoking question: “What if you could double your clients without running ads?”
• A relatable pain point: “Finding clients is exhausting, right?”

B. Story or Insight

People connect with stories. Share:

• Personal experiences related to freelancing.
• Client success stories.
• Lessons learned from mistakes.

Make it engaging and conversational.

C. Value-Driven Content

This is where you provide actionable tips, strategies, or unique insights. Examples:

• “Here are three things I did to get my first $5k client on LinkedIn...”
• “Avoid these mistakes when reaching out to potential clients...”

D. Call-to-Action (CTA)

End with a clear CTA to encourage engagement, such as:

• “Comment ‘strategy’ if you want my content calendar template!”
• “Let’s connect if you’re a business owner struggling with [problem]!”
• “What’s your biggest challenge in [industry]? Let’s discuss this in the comments!”

4. Types of LinkedIn Posts That Work

A. Personal Success Stories

Sharing your journey builds trust. Example:

• “One year ago, I was struggling to find clients. Here’s what changed…”

B. Educational Content

Teach your audience something valuable. Example:

• “3 LinkedIn hacks that helped me increase my engagement by 200%.”

C. Industry Insights & Trends

Showcase your expertise by discussing trends in your field. Example:

• “Here’s what’s changing in digital marketing in 2024.”

D. Client Testimonials & Case Studies

Social proof is powerful. Example:

• “How I helped a SaaS startup double their leads in 3 months.”

E. Polls & Engagement-Boosting Questions

Encourage discussion. Example:

• “Freelancers, what’s your biggest challenge—getting clients or managing projects?”

5. Posting Frequency & Engagement Strategy

A. How Often to Post

• Aim for 3-5 posts per week.
• Experiment with different formats and track engagement.

B. Engage Before & After Posting

• Spend 15-20 minutes engaging with other posts before and after you publish.
• Reply to every comment on your posts to boost reach.

C. Use LinkedIn’s Features

• Try LinkedIn Articles, Carousels, and Videos for diverse content.
• Join relevant industry groups to share your expertise.

6. Avoid These Mistakes

• Too Salesy Posts: Focus on providing value, not just pitching services.
• Ignoring Engagement: Respond to comments and start conversations.
• Lack of Consistency: Posting randomly won’t build trust—stay consistent.
• No Clear CTA: Every post should guide your audience to the next step.

Conclusion

Writing LinkedIn posts that attract clients isn’t about luck—it’s about strategy. Focus on providing value, sharing insights, and engaging with your audience. By following this content strategy, you’ll position yourself as an expert and turn LinkedIn into a steady source of inbound leads.

Start applying these techniques today, and watch your LinkedIn presence transform into a client-generating machine!