How to write like you talk

Have you ever heard an old saying: copywriting is not literature?

We don't need the literary styling of Hemingway or Stephen King.

We only need to write like we talk.

We use daily conversation to write.

Comfortably, we can use personal language, slang, or joke to write.

In copywriting, it is called Write like you talk. Arconym is WLYT.

WLYT copy is informal and easy to read, and it feels like you're talking to a friend. This makes it more persuasive and memorable than traditional copywriting.

So what are the secrets of WLYT?

First, it's knowing your prospects. When you know your prospects, you will know how to talk to them.

• Tone
• Phrase
• Promise

Second, you speak to them in a conversational way. As you are talking to close friends.

But here is the problem...most people have difficulty writing spoken English down on paper.

How to write like you talk

Here is the bottom line.

Imagine you are talking to your close friend.

We feel the most comfortable when we are talking to our closest friends.

Then you write. Don't stop.

If you feel hard, let relax, breathe then continue.

You can rewrite it later.

Anytime.

You can learn conversation language in a swipe, fiction, sitcom, soap opera, comic, or cartoon.

Of course, this way is not enough to write like you talk.

You can learn more about WLYT.

Following these tips will help you write WLYT copy that's persuasive, memorable, and effective.

I hope these tips help you write WLYT copy that gets results!

If you have additional opinions, contact me at email: [email protected].