How to write a knockout newsletter

Newsletters have been around forever. Not too long ago, old fashioned paper-based newsletters were the primary form of marketing and holiday updates. Not anymore!

As time and technology have significantly improved, printed newsletters became relics. However, smart companies continue to use electronic newsletters to reach a wider audience to share news, tips, information and collect subscriber data.

Intelligent leaders and their companies are using email newsletter to reach clients around the world, building communities, sharing new ideas, and offering epic solutions. A newsletter is more substantial than a Snapchat, Instagram, Linkedin or Facebook comment or tweet and can be very effective if done correctly. Although, video is still the leader of the pack in regards to conversion. BUT, you better be a witty expert and decent writer to compete for viewership attention.

Do you want to know how to create a Knockout Newsletter that converts to leads and deals?

Creating a newsletter that is read, engages and results in success is not easy, but if you follow the tips given below, you control the probability that your newsletter will stand out from the pack.! Check out these tips that can help you create and expand your audiences out of the gate!

1. Attention Grabbing Headline

The first and foremost thing that you need to properly check is the title of your newsletter. In less than 3 seconds, you’ve got to stop the prospective client to click and read your newsworthy information vs. the delete button.

The subject line must be interesting and intriguing. Create a “hook line” in order to peak the interest of the readers, and make sure to stay creative with your own thoughts and inspiration.

2. Have a Purpose and Outcome Goal

What is the goal of this newsletter? Are you selling something, adding value, entertaining or educating? What are you bringing to the audience? Are you offering promotions for your services or products?

3. The Content

Intro | Body | Conclusion | Call to Action

Make it fun but interesting. A long winded, highly market-oriented or promotional approach may lose readers. Instead, try to keep the story direct with a singular, one on one approach with your readers. Once you have earned attention from your audience, create interest by adding valuable tips, education, freebies, and classes but don’t get carried away.

Write to younger age groups! Studies have shown that adults have about as much patience and interest level of a kid in grade school.

4. That is a fact

If you are going to add data, be accurate. Although, keep it short and sweet. Your audiences are not going to be interested in a Wikipedia or novel style newsletter.?Whatever you write in your newsletter should be backed up with relevant information.

5. Keep it Simple

The content should be simple and straightforward. Use language and sentences that flow easily, so that your content does not look fragmented. The goal is not to lose readers but keep them enjoying your story. Graphics, photos and videos in an e-newsletter will go a long way in making it a successful one!

Remember your clients will likely open your newsletter on a mobile device – so keep it clean, creative, and clear messaging.

Kevallyn Paskos - [email protected]

@kevallynpaskos @kpdesignconsulting

#sales #marketing #digitalcontent