How to Write Human-Centric Emails: A Guide for Modern Marketers

How to Write Human-Centric Emails: A Guide for Modern Marketers

In an era dominated by digital communication, crafting emails that resonate on a human level is more crucial than ever. With the rise of AI and automation, it's essential to inject a personal touch into every email we send. Here's how you can ensure your emails stand out, not for their robotic precision, but for their warmth and relatability.

1. Write as you speak

The golden rule of effective copywriting is to write as you speak. This approach helps bridge the distance between you and your reader, enhancing the authenticity of your message. A practical tip? Read your email aloud before sending it. This simple act can help you catch and eliminate any unnatural phrasing.

Example:

Instead of saying “Your subscription has been automatically renewed as per the terms outlined in your agreement.”

You can say “Your subscription has been renewed.”

2. Personalize with 'You' and 'I'

Direct communication is key. Using 'you' and 'I' in your emails makes your message more engaging and personal. This method not only draws in the reader but also makes the conversation feel one-on-one. A quick test to ensure you're on the right track is to see how often you're using these personal pronouns. The more, the better!

Example:

Instead of saying “Acknowledgement of receipt of payment and successful transaction processing.”

You can say “Your payment has been processed successfully.”

3. Be Concise

Clarity and brevity should be your guiding principles. George Orwell famously advised, "Never use a long word where a short one will do." Apply this by avoiding jargon and opting for simpler, more straightforward language. This not only makes your emails easier to read but also more impactful.

Example: Instead of saying “We are excited to notify you that your account has been updated to include the latest features as per the recent system upgrade.”

You can say “Your account has been updated with the latest features.”

4. Reveal Your Brand's Personality

Every email is an opportunity to showcase your brand’s unique voice. Are your emails distinguishable from your competitors’ just by tone and style? Strip away your logo and product names; if your message still stands out, you're doing it right. This authenticity can make your brand feel more relatable and trustworthy.

5. Add Value

Finally, every email should offer something valuable to the reader. Whether it’s a piece of advice, a timely tip, or an exclusive offer, providing value strengthens the relationship and enhances engagement. Imagine writing to a good friend—how would you add value to their day? Use that as a benchmark for your professional emails too.

By following these five tips, you'll write emails that not only convey your message effectively but also connect genuinely with your audience. In doing so, you’ll transform your email from just another item in the inbox to a meaningful interaction that reinforces your brand's identity and values. Remember, the goal is to move beyond the transactional nature of typical business communications and foster real connections.