How To Write Headlines That Convert
Marketing fads come and go, but effective copywriting writing is still the same old.
A while back, Kale spent the a week completing a refresher course on headline writing.
Unsurprisingly, he found nothing new.
Headlines still dominate the show - capturing 80% of all written content impressions.
Basically, strong ones make bank, and weak ones make the rest of whatever you have written worthless.
And the headline format Kale recommends you follow is this:
In his words, "We're energy conservers, not burners. If you can promise someone a low effort, outlier result, they will bite."
Like...
The world's fastest-growing email newsletter: The Milk Road - Get smarter about crypto (outcome) | In Less Than 3 Minutes A Day (minimal effort)
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The world's best-selling self-help book: Atomic Habits - Remarkable Results (outcome) | Tiny Changes (minimal effort)
The NY Times Longest Serving Number 1 Business Book: Four Hour Work Week - Escape the 9-5, Live Anywhere, And Join The New Rich - (outcome) | 4 Hour Work Week - (minimal effort)
Our Take:
When our ads, emails and videos aren't performing, we look first at our headlines.
Generally, the solution is we need to promise a result that people care more about.
Want to start writing headlines that grab attention and drive results?
Head over to our website for more content like this, packed with marketing strategies that work. If you’re ready to take your copy and campaigns to the next level, get in touch with us today – we’re here to help you craft marketing that converts.
For more insights and tips, connect with us on LinkedIn: K&J Growth
Make sure to check out our Co-founder on LinkedIn too: Kale Panoho