How To Write Great Pinterest Image Descriptions

You already know that Pinterest is a social media platform that behaves more like Google than Facebook. I actually prefer to consider it as a search engine. Pinners go to Pinterest to search for products, ideas, and inspiration. 

But whether using the search bar or just scrolling through their feed, Pinners are looking for relevant content to address their needs. And one of the ways Pinterest determines what to show people is through a pin’s description. 

Whether or not the pinner notices your description, Pinterest definitely will, so you need to be strategic about how you are using them.

What is a Pinterest Image Description?

When you create a pin on Pinterest, you add your title, the image, and the link. Next is a field that says “Tell everyone what your Pin is about.” This is the pin description. This is where you add a great caption telling your client (and Pinterest) what they can find in your link and why they should look there. The description can be up to 500 characters. 

After you publish your pin, your description will show up next to your pin in the feed. If the pinner is viewing your pin on mobile, the description will appear under the pin, beneath your title. 

If on desktop, the description will be visible when the pin is selected. It’s possible that most of your description won’t be visible at all in the viewer’s feed, but that doesn’t mean Pinterest isn’t using it behind the scenes to determine the pin’s relevance.

What should I write in my Pinterest description?

Since Pinterest is using your pin descriptions to determine how relevant a pin will be, you need to be smart about what you include. 

You need to include relevant, appropriate keywords with a natural sentence structure. Consider what words a potential client uses to search for your content on Pinterest. These are the words you want to include in your description. 

Do not use irrelevant keywords. This will only cause your pin to be shown to the wrong people and potentially be reported as spam.  And nobody has time for that!

It’s a good idea to include your brand name near the front of your description. Including your business name in the first sentence, leads to a 54% higher conversion rate of email signups.

Use enticing, clear, and actionable language in your description. Include details that will make your reader want to know more. Include a call to action so your client knows what to do next. Be straightforward about what your link offers, which includes adding the price, if applicable. Adding a price in the description led to a 28% increase in sales.

Are you looking for some feedback on your Pin descriptions?  Wondering if you need to make some improvements to your Pinterest account and strategy? Overwhelmed with where to start? With a Pinterest audit, my team will take a close look at your overall Pinterest strategy and account to give you a clear picture of where you need to improve your Pinterest strategy.

Every Pinterest audit is tailored to the individual content creator or brand. The finished Pinterest audit can include items such as:

• Review your Pin descriptions
• Establish your goals 
• PDF breakdown of every board and areas for improvement.
• Analysis of your daily pinning strategy.
• Individual board optimization, group boards, profile optimization, boards that need to be added or removed, scanning of the recent few hundred pins to check for issues like spam, and more.
• Analysis of group boards and Tailwind Tribes.
• Analysis of what type of content resonates the most with your audience on Pinterest, for future content planning.
• Suggestions for changes to pin graphics based on what your niche engages with, with examples or even layered PSD custom branded templates.
• Custom content for descriptions, board titles, keywords, and more to use for your specific niche
• List of actions to take immediately.