How to write great articles, even when you suck at writing

Nowadays many businesses rely on content to draw in leads, which makes writing important. However, not everyone can write good content. If you are not an accomplished writer, you risk publishing content which does not achieve its goals.

There are ways on how you can create outstanding articles, let me walk you through on how you can compose that read-worthy content.

Plan your topics

First, decide on what you are going to write about, from there it will be easier to compose an article.

Create a content calendar to plan a few months ahead so that you can stay on top of things.

Always remember to balance sales pitch and giving information on your articles.

Create a template

You must make your content easy to read especially on mobile. Break your copy into sections and include lots of subheadings.

Set up a template which has an introduction, several subheadings, and a conclusion. You can then plan your content around this, breaking the information you wish to share into easily digestible chunks.

Do your research

Doing research adds credibility to your article. When you are writing, if you can find any research or statistics to back up your work, it will give your article more value. Don't forget to mention the source and add quotation marks if you are copying a text.

Use online tools

There are free online tools that can help you out with spelling, grammar or writing styles.

You can use Hemmingway which grades your writing and gives you suggestions if your sentence is too hard to read or a little too long.

Next is Grammarly. Grammarly points out your spelling error and grammar errors, suggesting alternatives.

Finally, use a free headline analyzer. These give your headline a score and provide suggestions on how to make your article or blog title more appealing.

These tools are only a guide to writing. Sometimes they will offer suggestions which are technically correct but interrupts your writing style.

Don’t forget the final ingredient

Your content has a purpose, to draw in customers, don’t forget this when you write.

The purpose of your blog is to let your audience know that you are the experts, that you know your stuff. Referring to case studies or previous achievements can be helpful.

At the end of your article, include a call to action. Invite your reader to put their hand up for a free sample, to contact you to find out more or to take you up on a special offer.

Just get started!

If you feel as though you can’t do a great job, start by doing a terrible one. Write your content outline then fill it in as best you can. Revisit it a couple of days later to review what you have pulled together, build on it and refine it.

Ask a team member or friend to take a look and offer their suggestions. Remember, your content doesn’t have to be the next Australian literary prize winner, so long as it gets the message across.

Buy a cake!

If writing isn’t your thing, you are likely to be wasting hours on a single post. It's not worth your time.

When you can’t do it yourself – outsource! The beauty of finding a skilled copywriter is they won’t even ask for credit! What they write will go under your name. You can share it on your website, on LinkedIn, even with local publications and nobody will be any the wiser.

Outsourcing is a strategy relied on by some of the greatest businesspeople and marketers around the world so don’t feel bad about handing the writing responsibility over to someone who specializes in this field.

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