How to Write A Good Sales Email

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Sending cold emails is one of the best ways to connect with new prospects. But most salespeople spam their prospects’ inboxes with 500 feature-dumping emails per day and get insta-deleted..?

Today, we’ll teach you to be the cold email outlier from the tidal waves of spam.

The only goal for a sales email is to get the prospect to open the email and reply back. That means we need to do two things well: craft a good subject line and write a message that’s relevant to them.?

Here’s how to do both.

How to write a subject line that gets opened

You can write the greatest email in the world. But if they don’t open the message, you’re not getting a response, which means you ain’t making the sale.

That’s why writing good subject lines is so important. There are four golden rules we use to get stellar open rates, every time.

1. Keep it short (3-4 words)
2. Don’t sell in the subject line
3. Pique their interest
4. Make it about them

Two examples of personalized subject lines in action:

• I looked at a guy’s LinkedIn profile and saw that he loved pizza. So my subject line to him just said “pizza”??
• Someone sent me a cold email with the subject line “Wrassling”. For those of you who don’t know, Nick and I used to wrestle in college. So while I had no idea what the email was about, I had to let the guy take a swing.?

Two more examples of personlized subject lines at scale:?

• [Your Prospect] + [Your Name] – nick + armand?
• [Their Company’s Investor] + [Their Company] + [My Company] – sequoia + startupco + 30MPC

Most salespeople overthink the subject lines. But the connection can be pretty dang loose. Find something interesting about them and it should be pretty dang easy.?

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