How to Write Email Copywriting That Converts | A Complete Process with Tips

If you're curious to learn "how to write email copywriting?" you need to learn it from scratch. Yes! let me tell you why.

Have you ever opened an email that immediately caught your attention and kept you reading until the end? Maybe it convinced you to click a link, check out a product, or simply made you curious to learn more. It's incredible how a well-crafted email can do that.

In my latest blog, I'm excited to share my journey of mastering email copywriting over the past 8 years. This isn't just a guide; it's my personal story of learning email marketing from scratch.

Back in 2012, resources were hard to find and learning was expensive. I want to change that for you.

By the end of this blog, you'll understand different types of email writing, how to structure them, and see real examples. Most importantly, you'll learn how to write emails that get results—like making sales or getting more people to read what you write.

As a Brand SEO Copywriting Expert, I'm here to help you succeed. Let's start this journey together, where I'll share everything I've learned about email writing to help you become a great copywriter.

How to Write Email Copywriting That Converts in 2024| What Works and What Not!

Email Copywriting: Making Emails Magical!

Ever gotten an email that made you SO excited you just had to click something? Yeah, us too! That's the power of super email copywriting. It's like writing a spell with words that grab attention, get you interested, and make you want to do something cool – like buy a shirt, learn a new trick, or RSVP to a party!

Building Block Emails

Let's explore what makes an email super effective. It's all about having the right parts, like building blocks! We'll show you how to write a catchy subject line (like the title of a book) that makes people want to open the email. Then, we'll teach you how to write the message itself in a way that keeps people reading and wanting more, kind of like a good story!

Email Types!

Did you know there are different kinds of emails, like different flavors of ice cream? Each kind has a special job to do:

• Welcome Emails: These are like a friendly handshake for new subscribers. They introduce you and your awesome stuff!
• Sale Emails: These emails shout about amazing deals and discounts to get people excited and buying things quickly.
• Forgotten Stuff Emails: Ever forget something in your shopping cart? These emails remind people about things they left behind, like a gentle nudge from a friend.
• Friend Emails: These emails help you build a long-lasting friendship with your subscribers by sharing cool stuff and helpful tips over time.
• News Emails: Think of these like mini newspapers you send to people. They share updates, fun facts, and interesting things happening with your brand.
• Party Invitation Emails: These emails are like virtual invites to awesome events you're throwing! They make people want to come and join the fun.
• Feedback Emails: Sometimes, you need to ask questions to make things better. These emails ask people for their thoughts on your stuff, kind of like a survey.
• Come Back Emails: Maybe someone hasn't opened your emails in a while. These emails try to win them back with something interesting to get them excited again.

By understanding these different email flavors and when to use them, you'll be an email copywriting superstar! No matter what you want to do – sell more stuff, make more friends, or get cool ideas – mastering these types of emails will help you reach your goals!

Understanding the Email Copywriting Landscape

• The Anatomy of a High-Converting Email:

We'll dissect the essential elements of an email that compels action, from crafting a captivating subject line to structuring a clear and concise message.

• Different Types of Email Copywriting:

Learn the diverse landscape of email copywriting, exploring different formats like welcome emails, promotional emails, abandoned cart emails, and nurturing sequences.

Crafting Compelling Email Content

Headline Heroics: Mastering the Subject Line

Imagine your email subject line is like the sign outside a lemonade stand. It needs to be bright, eye-catching, and make people want to come in for a refreshing drink! That's exactly what a great subject line does. It's the first thing people see, so it needs to be short, sweet, and spark curiosity.

We'll show you some champion subject line strategies to get people to open your emails:

• Ask a Question: Questions can be like tiny puzzles that make people want to know the answer. For example, "Want to learn a secret baking trick?"
• Use Emojis (carefully!): A happy face or a star emoji can add a little personality and grab attention. But remember, don't overdo it!
• Highlight a Special Offer: Is there a cool sale or discount? Let people know in the subject line!
• Create a Sense of Urgency: Sometimes, a little time pressure can make people want to open your email right away. You can use words like "limited time" or "today only." But be careful not to sound too pushy!

Hook, Line, and Sinker: Engaging Your Audience from the Start

Just like a good fishing hook, the opening of your email needs to grab your reader's attention and make them want to read more. Think of it as the first sentence of a super exciting story! Here are some tips for crafting an opening that reels people in:

• Start with a Bang! Open with a surprising fact, a funny joke, or a question that gets people thinking.
• Personalize it (a little): If you know the recipient's name, use it! It adds a friendly touch.
• Keep it Short and Sweet: Don't overwhelm people with a long paragraph. Get straight to the point and make them want more.

The Power of Storytelling in Email Marketing

Stories are powerful! They can make us laugh, cry, and feel connected to the characters. And guess what? You can use storytelling in your emails too! By weaving a story into your message, you can connect with your audience on an emotional level and make them more likely to take action. Here are some tips for using storytelling in email marketing:

• Create relatable characters: People connect with characters they can see themselves in.
• Focus on emotions: Stories should make people feel something, whether it's happiness, excitement, or curiosity.
• Keep it relevant: Make sure your story connects to the overall message of your email.

By mastering these storytelling techniques, you'll transform your emails from boring messages to exciting adventures that people can't wait to read!

Optimizing for Conversions: Making Your Emails Shine!

The Art of the Call to Action (CTA):

Imagine you've written a super exciting story in your email, and now you want people to do something cool, like learn more about a new product or sign up for a fun workshop. That's where the Call to Action (CTA) comes in! It's like the big finale of your story, the part that tells people what to do next.

A strong CTA is clear, concise, and tells people exactly what you want them to do. Here are some tips for crafting CTAs that get results:

• Use Action Verbs: Words like "Shop Now," "Download Today," or "Sign Up Here" are clear and tell people exactly what to do.
• Make it Easy to Find: Don't bury your CTA at the bottom of your email. Place it prominently where people can easily see it.
• Create a Sense of Urgency: Sometimes, a little nudge can encourage people to take action. Words like "Limited Time" or "Don't Miss Out" can add a little pressure, but be careful not to sound too pushy.

By mastering the art of the CTA, you'll transform your emails from entertaining stories to powerful tools that drive action and achieve your goals!

A/B Testing for Email Optimization:

Ever wondered which flavor of ice cream is the most popular? Well, email marketers use a similar trick called A/B testing to figure out what works best in their emails. Here's how it works:

Imagine you have two different subject lines for the same email. You send one subject line to half of your audience and the other subject line to the other half. Then, you see which subject line gets more people to open the email!

A/B testing can be used for all sorts of things in your emails, like CTAs, headlines, or even the design. By testing different options and seeing what gets the best results, you can constantly improve your emails and make them even more effective.

By using CTAs and A/B testing, you'll be well on your way to optimizing your emails for conversions. This means turning those exciting stories you write into emails that get people to take action and help you achieve your goals!

Mastering the Technical Aspects: Making Your Emails Tech-Savvy!

Design for All Devices: Ensuring Mobile-Responsiveness

Remember how we talked about making your email subject line like a bright lemonade stand sign? Well, imagine that sign only being visible on giant computers! In today's world, most people check their email on their phones. That's why it's super important to make sure your emails look great and work perfectly on ALL devices, big or small. This is called mobile-responsiveness.

Here are some tips for designing mobile-friendly emails:

• Keep it Simple: Don't crowd your email with too much text or fancy images. People won't want to zoom in and out on their phones!
• Use Large Fonts: Tiny text is hard to read on small screens. Make sure your fonts are big enough for everyone to see easily.
• One-Click Calls to Action: People don't want to fumble around on their phones. Make sure your CTAs are big and easy to click with just one tap.

By following these tips, you'll ensure your emails are mobile-friendly and reach your audience no matter where they are!

Personalization Power: Leveraging Data for Targeted Emails

Imagine sending a special birthday card to your best friend instead of a generic one. That feels more special, right? You can do the same thing with emails! By using subscriber data, you can personalize your emails to make them more relevant and engaging for each person on your list.

Here are some ways to use data to personalize your emails:

• Use Names: A simple "Hi [Name]" can make a big difference!
• Segment Your Audience: Don't send the same email to everyone. Group your subscribers based on interests and send them emails that are relevant to them. For example, if someone signed up for your baking tips, send them emails about new recipes, not emails about gardening tips!
• Recommend Products Based on Past Purchases: If someone bought a certain type of toy, recommend similar toys they might like.

By using personalization, you can make your emails feel more special and connected to each individual subscriber. This can lead to higher engagement and more conversions!

Putting it All Together: Crafting Your First Email Campaign

Congratulations! You've mastered the building blocks of email copywriting and are ready to put your skills into action. Now, let's walk you through the exciting process of building your first email marketing campaign.

Step 1: Define Your Target Audience

Think of your target audience as the special friends you want to invite to your email party. Who are you trying to reach with your emails? Understanding their interests, needs, and pain points is crucial for crafting relevant and engaging content.

Step 2: Choose Your Email Type

Remember all those different email flavors we discussed - welcome emails, sale emails, etc.? Now's the time to pick the perfect type for your campaign goals. Are you aiming to welcome new subscribers, announce a special offer, or re-engage inactive ones?

Step 3: Craft Your Compelling Content

Here's where you put your newfound copywriting skills to the test! Use attention-grabbing subject lines, craft engaging openings, and weave storytelling techniques into your message. Don't forget to include a clear and strong CTA to guide your audience towards the desired action.

Step 4: Design for Success

Make sure your email looks great and functions flawlessly on all devices, from desktops to smartphones. Keep your design simple, use large fonts, and ensure your CTA buttons are easy to click.

Step 5: Schedule and Send!

With everything in place, it's time to hit send! Choose a strategic time to send your email, considering your target audience's timezone and habits.

Step 6: Measure and Analyze

Your work isn't done after hitting send! Track key metrics like open rates, click-through rates, and conversion rates to see how your campaign performed. This valuable data will help you refine your future email marketing efforts for even greater success!

By following these steps and leveraging the knowledge you've gained, you'll be well on your way to crafting amazing email marketing campaigns that resonate with your audience and achieve your goals!

Beyond the Basics: Email Copywriting Like a Pro!

Think you've mastered email copywriting? Awesome! Now let's level up your skills and craft superstar email campaigns. This section unlocks secret tricks to make your emails even better:

Super Sorting: Sending Emails to the Right People

Imagine having a whole box of different colored markers to draw amazing pictures with! Segmenting your email list is like that. It lets you group your subscribers based on things they have in common, like favorite hobbies or what they've clicked on before.

Here's why super sorting is awesome:

• Cooler Emails for Everyone: By sending emails that are more relevant to each person's interests, they'll be way more interesting to read!
• More Clicks and Opens: People are more likely to open emails that feel like they were written just for them. Super sorting helps keep your subscribers hooked!
• Getting More Stuff Done: Targeted emails with special offers for different groups can lead to more people buying things, signing up for stuff, or whatever you want them to do!

Word Magic: Making People Want to Do Stuff

Words can be like tiny mind-control lasers! By learning some basic copywriting psychology, you can write emails that gently nudge people towards taking action. Here are some cool tricks:

• Friend Power: People trust their friends, right? Show off positive reviews, testimonials, or stories from happy customers in your emails. It makes your brand seem more trustworthy.
• Hurry Up!: A limited-time offer or a reminder that things are selling out fast can make people want to act quickly before they miss out!
• Fear of Missing Out (FOMO): Talk about the awesome things people might miss if they don't take action. It can give them a little push to do what you want.
• Feeling Fun: Use words that make people feel happy, excited, or curious. It helps you connect with them on a deeper level.

Auto-Pilot Power: Sending Emails on Autopilot!

Imagine having a team of tiny email robots working for you 24/7! Email automation lets you create pre-written email sequences that get sent out automatically based on what your subscribers do.

Here's how auto-pilot power can supercharge your email marketing:

• Welcome Wagon Emails: Automatically send a series of emails to new subscribers that introduce them to your brand and all the cool stuff you offer.
• Forgotten Shopping Cart Nudges: Gently remind people who leave things behind in their online shopping cart to go back and finish their purchase.
• Come Back Buddies: Win back subscribers who haven't opened your emails in a while with personalized emails that remind them why they liked you in the first place.
• Birthday Blast-Offs: Celebrate special occasions with automated emails that offer personalized discounts or promotions. It's a fun way to show you care!

By mastering these advanced techniques, you'll be well on your way to becoming an email copywriting superstar! You'll be able to craft emails that are super targeted, persuasive, and automated, helping you reach your goals and achieve ultimate success!

My Email Magic: 8 Easy Tips to Write Emails People Want to Read

Ever want to write emails that people actually open and click on? It's all about email copywriting, a fancy way of saying how to write emails that are interesting and get people to do something you want.

Here are my top tips to get you started:

1. Who are you emailing? Think about your audience like friends. What do they like? What problems do they have? Knowing this helps you write emails that are relevant to them.
2. Subject line magic! This is the first thing people see, so make it short, catchy, and maybe even a little mysterious!
3. Hook 'em early! Start your email with a bang. Maybe a funny question, a surprising fact, or something that relates to your subject line.
4. Keep it short and sweet. People are busy, so get to the point quickly and tell them what you want them to know.
5. Talk about the good stuff! Don't just list features, tell them how your product or service will make their life better. Use words that make them feel excited or happy.
6. Tell them what to do next. What do you want your reader to do after reading your email? Make it clear and easy for them to take action.
7. Mobile friendly! Most people check emails on their phones, so make sure your email looks good and works well on all devices.
8. Test and learn! There's no perfect email, so try different things and see what works best.

By following these tips, you'll be writing emails that people actually want to read and click on in no time!

Want to check my stuff for your brand email campaigns? just ping me for more details:

Summing Up

So you've conquered the basics of how to write email copywriting and want to see results? Awesome! Here's the cheat sheet to turn those "meh" emails into click-worthy magnets:

Imagine your audience as your coolest friend. What kind of email subject line would make them stop scrolling? Curiosity is key! Craft a subject line that sparks their interest and leaves them wanting more.

Hook 'em in the first line! Start your email with a bang - a funny question, a surprising fact, or something that ties back to your subject line. Remember, people are busy, so keep it short and sweet.

Focus on the "why" not just the "what." Don't just list features, tell them how your product or service will make their life better. Use words that make them feel excited or happy – benefits over brags!

Don't leave them hanging! Tell them exactly what you want them to do after reading. Make it clear and easy for them to take action with a strong call to action. Big, bold buttons work wonders!

Mobile matters! Most people check emails on their phones, so make sure your masterpiece looks incredible and works flawlessly on all devices.

By following these tips, you'll be an email copywriting pro in no time! Get ready to see your email engagement skyrocket!