How To Write (Effective) LinkedIn Content (#4)

Read on my website: https://noahkoff.com/

Read time: 5 minutes

Hello friends, and welcome new subscribers; thank you for following along!

Today, I want to show you how to write engaging content on LinkedIn. If you are a person who wants to position yourself as a thought leader, this is for you!

My study on February 26 has shown that 75% of content creators have seen decreased LinkedIn engagement since the algorithm updates in 2024. Understanding the strategies and tactics working on the platform is essential for sustainable results with audience development.

The key takeaways:

• Audience reach (and impressions) has decreased by up to 50% over the last 30 days
• Audience engagement (likes, clicks, comments, shares) has decreased by up to 75% over the last 30 days
• Trends are common to both micro-influencers (audiences of ~10k) and top voices (audiences over 50k) on the platform

Adapting your strategy Vs. Hacking your way to a dead-end

“Don’t Chase trends. If you can just share knowledge into the world, I guarantee you, things are going to work out,” advises Daniel Roth, Editor-in-Chief and VP at LinkedIn.

Today I want to help you understand why most people fail with LinkedIn content in 2024

3 Common Pitfalls for (Effective) LinkedIn Content

1. A person’s brand image may be unclear; there’s too much of a “cognitive lift” to get what an audience needs quickly. The 3 W’s aren’t clear: Who is this person? What are they knowledgeable about? Why should I care? Top tip: You must accomplish the 3 W’s with your profile in 10 seconds.
2. You are inconsistent with publishing frequency and timing, vital for retaining and expanding a loyal audience. It’s hard for people to get hooked on your content and fall into a rhythm. Think of it like "live" TV programming, you want people to tune in to your content over coffee or lunch, for example.
3. The content feels like lecturing; it’s surface-level and does not trigger authentic engagement. Without inviting people into a deeper connection with personal opinions, data, and storytelling — you miss out on triggering conversations.

For these reasons and more, it can be confusing and frustrating when content doesn’t hit. LinkedIn continually updates its algorithms, and signals from yesterday are quickly out of date. A current trend is bailing on LinkedIn for another platform, like Twitter.

Today I want to help you understand best practices for effective audience development on LinkedIn in 2024. You don’t need to jump ship, like Sully.

Here’s the 5 part post framework that took me 4,000 hours to learn and a year of mistakes. I’ll teach it to you in 3 minutes.

Read on my website:

https://noahkoff.com/