How To Write An Effective Advert

5 Important things to consider

OUR GOAL: To convert passing Prospects into Clients!

#1 Start with a Headline. See my recent post titled “How to write a good headline”

#2 Think through what your product or service does for your client (if this includes a differentiation from your competitors, then even better).

#3 What is it about your Company that makes people want to do business with you. Here, you could highlight what your current clients say in their Testimonials about your business.

#4 What is a feature of your offer? Maybe It comes with 12 months comprehensive warranty.

What is the benefit of your offer? With the warranty from above… Should there be a mechanical failure, you can repair it free of charge under warranty.

What benefit does your offer bring which is hidden? i.e. something happens or occurs when your offer is used but you don’t even think it’s worth mentioning… Believe me it’s worth it … Why?

It adheres your client to you by bringing more of the value you provide to the forefront of their mind.

Here is an example of a hidden benefit: You buy an electric generator and included in the price is delivery and installation! This is a massive benefit which most customers would naturally expect to pay for.

#5 Call to action:

What do you want your prospect to do now? - Call? Visit? Email?  Buy?  Enquire? or Sign-Up?

Bonus tip 1: A picture can say 1,000 words - Add a picture!

Bonus tip 2: Also consider the language you are using. Is your audience young or old, hip or chic?