How To Write A Copy That Converts: The Art Of Copywriting

You’re reading this article because you want to learn how to write a copy that converts. You’ve already taken the first step by taking the time to read this article. The next step is to get specific.

You’ve probably read hundreds of articles telling you how to write copy that converts. So what makes one article different from another and how do you know which ones are worth your time and energy?

Well, the answer is pretty easy. You have to read an article that’s actionable. You have to be able to put it into action and know that it’s going to make a difference.

That’s why you’re reading this article. It’s actionable. It’s going to make a difference. And it’s not just some article that you’re going to read and then forget about. You’re going to take what you learn here and work it into your copywriting strategy.

What Is Copywriting?

Copywriting is one of the most important skills a marketer can have. As a copywriter, you'll be expected to create content that includes keywords, CTAs, headlines, and much more.

The purpose of copywriting is to get people to take action. That's why it's so important to know your target audience and create content that specifically speaks to their needs.

Copywriting is the art of writing in such a way that the reader is able to understand, remember, and take action on the content.

Copywriting Strategies That Convert

There are many ways to write a copy that converts, but the best copywriting strategies will depend on your industry and the type of business that you own. For example, if you own a real estate business, you might want to focus on the benefits of buying a home versus renting.

If you own a fitness studio, you might want to put more effort into highlighting the benefits of joining the gym or classes versus buying fitness equipment.

The key to effective copywriting strategies is to focus on the needs of your target audience.

Take the time to understand your customers and the problems they face so you can come up with creative ways to sell your products or services.

Problem/Solution Writing

Problem-solution writing is the most common type of copywriting. It's a concise, to-the-point writing style that's designed to clearly present a solution to your target audience's problems.

As an example, let's say you own a company that offers financial services like retirement planning, investment management, and debt management.

If you want to write a problem-solution-oriented sales letter, you'd start by painting a picture of your target audience's lives. You want to show them how their current situations affect them and what they stand to gain by making a change.

You can use anecdotes, statistics, and stories to paint this picture of your audience's lives and how your product or service will solve their problems.

Telling, Not Selling

Telling is another important aspect of copywriting. If you want to write a sales letter, you'll need to clearly define the benefits of your product or service.

However, if you want to write a sales letter that converts, you'll need to add more specific details and benefits.

One of the best ways to do this is with the storytelling strategy. Tell your stories in a way that teaches your audience why your product or service is the best choice for them.

Time is Money

The concept of time is money is absolutely critical to the success of any business.

Think about the last time you purchased a product or service that cost more than $20. You probably didn't think about the price tag for more than a few seconds. It was probably because you were so excited about the product that you forgot all about the price.

Your customers will be the same way. They'll become so wrapped up in your stories, anecdotes, and statistics that they'll completely forget how much your product costs.

That's exactly why you need to include price information in your sales letters. You need to make sure that your readers know how much your services cost before they decide to act on them.

Bottom Line

Copywriting is an important skill for any marketer, whether you’re a salesperson or an agency that creates content for other businesses.

Copywriting is about creating content that speaks directly to your audience and is designed to solve their problems.

It’s about writing in a way that will get your readers to take action, solve their problems, and make more money.

In short, copywriting is about writing in a way that creates a solution to your target audience’s problems.